Cocoa Delights Case Study

Compatibility The analysis of the joint venture of Haighs chocolate and Cocoa Delights deems that the venture is mostly compatible with the marketing objectives of Cocoa Delights. A statement from the CEO declares the venture will be keeping with chair of the boards statement, "By 2015 I see Cocoa Delights with a significant presence in retail chocolate in every Australian capital city". Haighs chocolate has already set up a market in Sydney, Adelaide, and Melbourne which will help with the expansion of Cocoa Delights. They already understand the markets in these 3 cities and have necessary contacts for essential services/ state government compliance issues. Therefore, Haighs connections with these markets will give Cocoa Delights and upper

According to the case study, "Priorities for the plan are to ensure that the branding exercise complies with the Competition & Consumer Act 2010 and that it is not associated with any activates that are not in the communities best interests". Coca Delights have core principles to abide by the rules and regulations put in place as a company and therefore by complying with the Competition & Consumer Act 2010 the marketing plan is compatible with the objectives of Coaco Delights. Within the joint venture a legal agreements have been put in place, giving Coaco Delights a veto right to ensure, "all marketing is conducted in a clearly defined ethical and legislative compliant way". Having this agreement allows Cocoa Delights to continue with their objectives to move toward a more ethical and sustainable directing involving sustainable franchises and fair trade

A Key performance indicator is a measurable value that demonstrates how effectively a company is achieving business objectives. With Cocoa Delights new joint venture they have set aside a budget of $1.1 million for mew marketing strategies. Their KPIs will be represented by an increase in revenue, and expansion into new marketing territories. Cocoa Delights have developed long-term targets where they hope to see themselves. Their marketing targets include, becoming the gourmet chocolate leader within 5 years, to become established as the national retailer of choice for chocolate connoisseurs in 3 years, and to increase their share of the dark chocolate market by 15% over the next 3 years. The financial objectives made by Cocoa Delights involve, a double-digit growth rate for each future year, increase revenue by 6% in the next 3 years, and to decrease the variable costs associated with chocolate production. The new joint venture will increase the chances of Cocoa Delights meeting their long term targets due to the already established markets of Haigh