4. Does your idea demonstrate the creative or unexpected use of your organization’s assets, resources, and talent? If so, how? Absolutely. With Smile Farms having numerous greenhouses that are not being used all year round, this provides them the opportunity to utilize this space for microgreen production at no additional cost. The only new costs that Smile Farms as an organization need to look at are trays for growing, seeds, soil, possible heat lamps and water. 5. Not-for-profit leaders are uniquely positioned to galvanize partnerships and resources across sectors, thereby expanding an idea's reach and achieving greater scale. Does your idea put this "stretch principle" into action? If so, how? Yes, we are planning to move into an area
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
On the issue how to link his idea to his organization or business, Kerr simply collected and gained quick feedback and recommendation about how to present or make use of the idea or creativity to his sixty-five top executives in GE; he would assessed and examined his idea with his top management team first before link it to GE (Davenport et al). Davenport, Prusak & Wilson (2003) analyzed and claimed that getting instant comment or criticism is very critical and vital for a idea, as Kerr in his interview argued: “Gaining quick feedback and translating it into action and results is what advocating ideas is all about” (p. 207). In strategic planning, management must measure or evaluate the courses of idea and creativity or development and expansion to ensure they obtain the best and maximum returns from platforms (Davenport). In ideas and organizational management, feedback, criticism and suggestion not only could turn or develop into the guidance, objective and direction or target and focus of innova...
o The remaining $125,000 up front charge would not be owed until ICEDELIGHTS provided one acceptable location and the lease was signed
INTRODUCTION Since its inception in 1958 as convenience store chain Pronto Markets, Trader Joe’s has definitely made a creative mark on the grocery industry. Today, Trader Joe’s has over 365 locations throughout the United States. Often referred to as a “gourmet, specialty, and natural-foods” mecca, Trader Joe’s offers customers a different experience that most (Trader Joe's: Keeping). Customers visits to TJ’s are feeling less like a household chore and more like a cultural experience. “Driven by gourmet tastes but hungering for deals, [customers] are led by cheerful guides in Hawaiian shirts who point them to culinary discoveries such as ahi [tuna] jerky, ginger granola, and baked jalapeño cheese crunchies” (Trader Joe's: Keeping).
2. In non-profit organizations they tend to find the “best solution” versus the “best cost solution” in the for profit sector.
Public relation PR is a form of a promotion that is concerned with developing good will and understanding between organizations and the public. In the advertising, they Limited employs good use of rhetoric in product promotion. Ethos, the use of emotions, is well employed in McCain Foods ' it’s All Good tagline. Their strong commitment is not advertising to children under 12 years old. Product labeling, the they make sure that "the labeling on products carries clear information on levels of fat, saturated fat, salt and sugar to help shoppers choose healthier options. labeling is in line with the Food Standards Agency (FSA)
Dean Foods is a food and beverage company that specializes in dairy products, based out of Dallas, Texas. Dean Foods manufactures and distributes a wide variety of branded and private label dairy products. The products include milk, ice cream, creamers, and cultured dairy products. The Company is one of the nation's largest processors and distributors of fluid milk with about 75 plants located throughout the United States. They are made up of about 19,000 employees and in 2012 their nets sales reached 11.4 billion dollars. The company was founded by Dean R. Honas who owned an evaporated milk processing plant in Illinois back in the 1920s. Dean purchased other Illinois dairy plants and developed his enterprise from a small regional dairy distributor to a successful food company. The company is also known for their sustainability efforts over the past 8 years.
In all likelihood, the non-profit will be replaced by social enterprises. Some experts argue there may be a problem if the social enterprise forgets its mission and emphasizes profits. Provided that non-profits keep their mission and the top of their minds, there should not be an issue. Non-proftis must decide for themselves where they should fall on the social enterprise – non-profit spectrum. According to Mulgan,“There is every reason to believe that the pace of social innovation will, if anything, accelerate in the coming century. There is certainly more money flowing into NGOs and civil society than ever
Nonprofit and for-profit businesses have multiple similarities and differences. For-profit organizations are very different from non-profit organizations because the driving goal of a for-profit organization is increasing its revenue whereas a non-profit organization will not go out of business if it suffers financial loss or does not have a bottom-line. The marketing process also differs, with the biggest differentiating factor of profit marketing is to encourage customers to buy and while the nonprofit marketing purpose is usually to encourage people to give. This means that the return on investment differs between the two. Although the principles of marketing remain the same, some of the methods must, of necessity, be different. Because of the intense involvement in the community as well as support from government, agencies non-profit firms should not compete in the same markets as for profit companies nor in anyway position their organization in any way to give the impression that their efforts could be commercial based (Nelson, 2002).
1. What is it about the Gore organizational culture that keeps it a leader in innovation and creativity?
Jollibee Foods Corporation was founded by the Chinese-Filipino Tan Family in 1975. The company started as an ice cream seller, and then diversified into sandwiches in 1977. They were using the “Five Fs” strategy which includes friendliness, flavourful food, fun atmosphere, flexibility in customer needs, and focus on family. They decided to expand their businesses overseas in 1986 due to the chain’s success of Mc Donald’s. However, they faced some issues dealing with overseas businesses. The problem that Jollibee faced in Singapore franchise is that they had poor relationship with the local manager, which had caused them to lose the authority to check the operation of the franchise. The joint venture in Taiwan was failure because of the disappointing revenue and management issues.
Business organisations can benefit from unique viewpoints and ideas from their intrapreneurial employees. Often these progressive ideas may have the ability to drive the business further. Furthermore, the determined employee will reap precious experience and confidence to autonomously pursue their ideas and develop the business in the future.
Idea Generation: The second stage invites relevant ideas which could be relevant in line with strategy decided in the first step.
It is a vital aspect of any creative activity, since creative thinking means thinking outside the normal boundaries. If a new idea is to change behavior, it needs to be argued out in the forum of the enterprise where there will inevitably be those who cannot agree. However any proposal for change almost always invites conflict of some kind, hostility from those opposed to a new way of thinking or to change as such. Any action resulting from creative thinking follows a process of persuading others to agree and support the action resulting disagreement is not necessarily damaging to the organization. It may assist the participants to under...
Kellogg’s tops the chart for pricing, but does not carry the same association with its value. In order for the company to remain relevant at this level of pricing, they need to collaborate with their customers by answering their calls for a nutritious children’s cereal option. Value cocreation will all Kellogg’s to balance the benefits with the costs in the consumers’ minds and aid in the development of relational orientation. Figure 3 depicts the comparison of Kellogg’s and its competitors on price and image revealing Kellogg’s need for action on increasing value with their customers and giving a clear line of sight to their direct competition in this aspect.