The Chocolate Sector of Côte d’Ivoire

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People are not prone to agree with one another. If you gather a dozen people together for a dinner party and the subject turns to politics or religion, then there is inevitably going to be an argument. There is one thing, however, that there is a near universal consensus on: chocolate is a wonderful and delicious thing. While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative. Unfortunately, not everyone involved in the production of this popular sweet benefits. Today, over 70 percent of the world’s chocolate is exported from Africa (“Who consumes the most chocolate,” 2012, para 10). While chocolate industry flourishes under international demand, the situation in Côte d’Ivoire in particular illustrates dependency theory and highlights the need for the promotion of Fair Trade. Chocolate has had a considerable impact on the country’s economic structure and labor practices. During Valentine’s week alone, millions of pounds of chocolate candies alone are sold (“Who consumes the most chocolate,” 2012, para 8). This naturally creates a demand for product, which in turns causes a need for ingredients. The main component in chocolate, of course, is cocoa. Since Côte d’Ivoire provides 40 percent of the world’s supply of this crucial ingredient (Losch, 2002, p. 206), it merits investigation i... ... middle of paper ... ...f-2012>. "Slavery-Free Chocolate." Stop Chocolate Slavery. N.p., n.d. Web. 21 Nov. 2013. . Ritzer, George. Globalization: the essentials. Chichester, West Sussex: Wiley-Blackwell, 2011. Print. Walton, A. (2010). What is Fair Trade?. Third World Quarterly, 31(3), 431-447. "Who consumes the most chocolate?." The CNN Freedom Project Ending Modern Day Slavery RSS. 17 Jan. 2012. Web. 22 Nov. 2013. . Wright, L. T., & Heaton, S. (2006). Fair Trade marketing: an exploration through qualitative research. Journal of Strategic Marketing, 14(4), 411-426. doi:10.1080/09652540600948019 Zak, L. (2009, 04). Not all's fair in love of chocolate. Food Magazine, Retrieved from http://search.proquest.com/docview/198287549?accountid=12964

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