The aim of this report is to present and critically estimate the market strategies of an international and a local chocolate manufacturer in Austria. The analysis is carried out in three stages – macro-environment (PEST analysis), micro-environment (Porter’s Five Forces Model) and company comparison (SWOT analysis). In the end, recommendations are given for the local brand Wiener Schokolade König. Zotter Schokoladen Manufaktur GmbH was founded in 1987 as a family business by Joseph and Ulrike Zotter. In 1994, the company almost went bankrupt which forced it to change its strategy. A new product range was introduced and Joseph Zotter decided to convert the entire range to FAIRTRADE and organic production. In 2007, the manufactory was extended to accommodate bean-to-bar production. “Chocolate tourism” was also developed by Zotter – in 2007 the Chocolate Theatre was opened for visitors followed by the Edible Zoo in 2011 and the Open-Air Cinema in 2013. Firstly, Zotter expanded only to other cities in Austria – Essen, Innsbruck and Salzburg. Then, in 2013 Zotter entered the Chinese market by opening a Choco-Shop Theatre in Shanghai. In 2012 Zotter ranked among the top 8 chocolate makers in the world. The brand also received numerous awards , among which Trigos Prize for Corporate Social Responsibility and certification as a Climate Alliance Partner and European Business Awards finalist in the Sustainability category. Wiener Schokoladen Manufaktur Leschanz GmbH was founded in 1995 by Wolfgang Leschanz in a historic shop in the city center of Vienna. The confectionery is proud of its original historic atmosphere and high-quality handmade assortment. The brand has a great number of prominent customers, among which Austrian Federal... ... middle of paper ... ...che Nationalbank: http://www.oenb.at/isaweb/report.do?lang=EN&report=950.2 Import duty & taxes for importing Chocolate: OECD Better Life Index: http://www.oecdbetterlifeindex.org/countries/austria/ Strategic Management, Herschey’s: http://jmfrrell.blogspot.co.at/2011/06/chapter-4-industry-analysisporters-five.html Wiener Schokolade König website: http://www.xn--schokoladeknig-5pb.at/en/home/ Zotter Awards: http://www.zotter.at/en/about-zotter/biografie/awards.html Zotter ranks among the 8 best chocolate manufacturers worldwide: http://www.zotter.at/fileadmin/media_data/Content/PDF/Zotter-world-beating-chocolate-marker.pdf Zotter’s website: http://www.zotter.at/de/startseite.html 2014 Index of Economic Freedom – Austria: http://www.heritage.org/index/country/austria#
“His decision to focus on the production of the Hershey milk chocolate bar is now hailed as one of the most important decisions in the history of American business” (Milton Hershey 1). Certain aspects of Milton Hershey’s life are impossible to not take notice of. A simple chocolate bar completely changed the world of business, Milton S. Hershey impacted the world in a huge way.
The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a Light version of the beer. This paper will evaluate the following:
Ice cream in Russia is a very profitable business. Profit margins range between 15 and 20 %. This profit can be even greater when creating a premium product. Ice-Fili’s product value lies within raw material acquisition. Since the content of fat applied in the creation of ice cream is higher in Russian ice cream, the product is of better taste quality and unique flavor. With the Russian public placing more alarm on preservatives in edibles rather than fat content, this gives Ice-Fili an advantage over foreign competitors. In fact, Ice-Fili was the only ice cream producer awarded at the 2002 Moscow World Food exhibition for its brand Eralash. To market such prestige could help increase brand loyalty amongst customers. Ice-Fili also enjoys rather favorable brand recognition. The Lakomka brand is hailed as one of three most recognized ice cream brands in Russia....
There are four distribution channels for Claire`s Chocolates: (i) in the cafes; (ii) in the five-star hotel`s restaurant; (iii) in the hotel`s gift shop; and, (iv) in gift shops in a number of tourist areas in
Before Milton Hershey had a world wide known chocolate business, he had a small, not so well known caramel business. Milton Hershey began his chocolate making business in 1893, when his father and him traveled to Chicago to attend a big job fair (Tarshis 14), but it wasn’t until 1900 when Hershey succeed in making the first milk chocolate candy bar (The Hershey Company). Hershey attended an exhibit hall of new and amazing inventions around the world at the fair in Chicago. As Hershey walked into the exhibit hall, he was struck by a delectable smell (Tarshis 14). “Hershey was already a leading candy maker. He had created the largest caramel factory in the country, but he became convinced that the future of his business would be chocolate. At the fair in Chicago, Hershey Bought chocolate-making equipment. He had it shipped back to his caramel factory in Pennsylvania. Then he hired two chocolate makers. Soon the company was churning out chocolate candies in more than 100 shapes” (Tarshis 15).
He links the place to Willy Wonka’s chocolate factory, with his wonderfully selling hallways, cheerful workers in white lab coats, and the hundreds of little glass bottles labeled with mysterious names that seem as if they are magic potion. The corporation’s snack and savory lab s accountable for the taste of everything from potato chips, to breakfast cereals, and pet foods. While he confectionery lab brings forth the flavors of ice creams, candies, and even toothpastes. The beverage lab devises the flavors of soft drinks, bottled teas, and beers (Schlosser 121). IFF is also responsible for “the smell of six of the ten best-selling fine perfumes in the United States, including Estee Lauder’s Beautiful, Clinique’s Happy, Lancôme’s Tresor, and Calvin Klein’s Eternity,” (Schlosser 122).
Currently, the company lacks of focus as it has a diverse product line with too many varieties of cheese products. With so many products it cannot be sure to decide as to which market segment to target in order to take the advantage of the growing market.
The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develops strategic intent for their business organizations following the strategic factors and approaches. I will analyze the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will critically examine the strategy formulation that includes business-level strategy and corporate-level strategy. It also aims to identify market place opportunities and threats in the external environment and to decide how to use their resources, capabilities and core competencies in the firm’s internal environment to pursue opportunities and overcome threats.
Companies all over the world varies but yet shares a common challenge, that is to solve problem not only effectively and efficiently but also creatively. The P-O-L-C framework which stands for Planning, Organising, Leading and Controlling plays a major role in both the company’s survivability and success. The SWOT analysis looks at both internal and external factors that can affect the Starbucks’s performance. The purpose of this report is to define and analyse how Starbucks respond and should have respond to the change of its external environment on the cofee market,This report will also identify and disscuss how The P-O-L-C framework and can help starbucks to compete and reduce the loss of their failing peformance in the Australian market and how SWOT analysis helps to define some externalities that can be a threat to Starbucks.
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
However, this company consists a lot of brand for their all products. For example, Cocopie, Golbean, Mum’s Bake, Lot100, Koko Jelly,
The company’s name got changed in 1968 to Hershey Food Corporation and it expanded its operations with different product lines, in addition to this, the company acquired other companies that manufactured similar products. The company is currently the leader in production of both non-chocolate and chocolate confectionery products all over North America. The company’s products are known and enjoyed in several countries around the world; the company is still committed to its vision and values and it continues to produce new products.
In today’s confectionary industry, chocolate makes up the largest amount of sales whopping in at around $22 billion annually which accounts for over 60 percent of all candy sales. Chocolate is one of the most widely consumed products in the world, with North America being its leading consumer and followed second by Europe. All though most people do not know the unique origins and tedious process required for producing the popular treat.
Our group Project is based on introducing the delicious luxury macarrons brand Laduree in Hungary. In this assignment we are going to analyze the Hungarian market to see if the introduction will be positively implemented.
This report is about Procter and Gamble Co., which is a consumer goods company headquartered in the US. However this report focuses on P&G’s perfume brands and cosmetics. The company’s brief introduction followed by the market analysis has been explained. Moreover its competitive environment using Porters five forces has also been analysed. Further analysis include the company’s growth strategies using Ansoff’s Matrix and the company’s drivers of internationalization examined using Yips framework.