The company deals with two main products in the outlets; these include the hot dogs as well as the burgers. There are different brands under each main product. This is made to specifically address the different tastes of the customers who are served by the company. The specialization of the company in the burger and the dog business has made the client receive various honors for the same (Klivanec, 2012). The company, offering more than one thousand different combinations has become an attraction for many people. The company also deals with brands of ice-cream and shakes. The ice-cream products also supplement the income for the company hence making it perform better. The success or failure of the main products would translate to the company …show more content…
There are various brands under these main categories, some of the brands include: the cheeseburgers which are made with the health of the consumers in the mind of the producers. These cheese burgers have different variants such as the double cheese burger with two cheese rolls. The company provides the nutritional information of the cheeseburgers. Besides these, the company also deals with hot dogs such as the all American dog and the Chicago dog (Ranverberg, 2012). They are made with Sonics premium beef and served warm to the customers. These products are the main, however other products which are not much into the mainstream of the company includes the chicken and breakfast such as the breakfast burrito among others. These products contribute to overall performance of the …show more content…
There are many competitors; there are various rules and regulations to deal with in the expansion program. The company also considers the economic environment as it can adversely affect the performance of the company. Technology is another factor which cannot be left out. Geographic factors, demographic factors and the environmental factors also impact the company’s business. To start with, the competitors of the company incudes McDonalds and other such as the Burger Kings. The competition is stiff and for the company to remain afloat, it must ensure that the audience knows of the product for easy penetration. Failure to tis would bring the company to its knees and fail. The geographical factors also affect the company in that the consumption patterns of some products are affected by climate patterns. The company should maximize in the high seasons and reap big profits then. The legal factors also impact the company. In the expansion plan, the company intends to spread her services to other states. In the country, there are many states which have different rules and regulations governing the conduct of a business. This also relates to the type of advertisements that the company can bring forth, thus, for the company to cushion against such forces as the legal differences, there should be proper analysis of the legal requirements in the northern states before venturing into the business. The demographic environment is
The Burgermeister’s Daughter by Steven Ozment gives a thorough account of the story of a sixteenth century German woman who defied social norms. Contrary to the expected behavior of respectable women during the time, Anna Buschler had affairs with two different men at the same time. When her father, who also happens to be the Burgermeister, discovered Ann’s secret affairs and they became well known to the public, he banished and disinherited her. However, the deviant Anna was not going to accept defeat lying down. Instead she took up charges of abandonment and abuse against her father, leading to a legal battle over her inheritance that lasted decades long. Through his analysis of love letters and legal documents, Steven Ozment recreates Anna’s
Every company has internal and external forces that effect how they operate within the community in which they are located and also within their own walls. These internal and external forces play a strong impact on the company’s profitability and success. These forces have an effect on what consumers they attract or ignore and how they are perceived by those who have the buying power. A mistake any analyzing and implementing measures to assist with these factors could greatly affects a company’s bottom line and success. This is why any company wanting to grow and be successful will need to take all of these forces; sociocultural, technological, economic, environmental and political-legal into consideration in creating their strategic plan.
Product: The company produces a physical good – Cookies/Crackers. In doing this, the company became diversified by the use of several product lines, not just one line of cookie or cracker. Also, in acquiring other businesses, the company thought it best to keep the originating firm’s brand name vice-carrying its name on the new product (i.e., Sunshine company). In thins regard, Sunshine’s Cheeze-It cracker line would not risk losing customers who are accustomed to that logo on the product or the name being used in association with the product.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
What do the statistics reveal about the product? This reveals that the market for the two products is present, and combining them will result in a profitable business. This paper is a report on targeting and segmenting the new liquor-filled chocolates as a potential business. To begin with, it is crucial to appreciate the meaning of segmentation and targeting, because these two terms lay the foundation for this report. Consequently, segmentation is dividing a market, into groups of consumers with homogenous traits in order to provide each group with the desired product.
Prof. Chatelain gave a talk about segregation, restaurants and the rise of fast food, titled, "Burgers in the Age of Black Capitalism: How Civil Rights and Fast Food Changed America after 1968". She grew up eating a lot of fast-food and saw its ability to connect its customers. She documented how the McDonalds in Ferguson served as a sanctuary for protestors and policemen during the time Mike Brown was killed by a police officer, Darren Wilson. Professor Chatelain talked about the history of McDonalds. The chain was founded in San Bernardino, California and proved to be a huge success. McDonalds began offering a piece of its business to people, which pulled in a lot of interest from blacks in urban areas. Many blacks began owning and operating
By observing the above operations process it is clear that the process is in control whereby the UCL, LCL and Sample range remain within a close proximity. This allows for the prediction of movement trends which helps improve future prediction and movement.
Krispy Kreme Case Study Question 1. The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
Inflation plays a big role in the increase of prices, but it does not cause a price increase of R12 for a burger over the last 5 years. Other factors such as: an increase in rent, the increasing of minimum wage and trade union fees, increase in bond rates and interest rates also play a role in the price increases. On top of all of that, VAT and taxes are also added to the cost of each meal. The cost price of a product is determined by many factors and Steers has to add a decent profit margin. These various factors all contribute to the price increase but it has nothing to do with the customer service, or the lack thereof. If the customers felt that they were getting their money’s worth of food and customer service then there wouldn’t be any problem, people would be happy to pay the prices
Happy Hat, a U.S. national chain of frozen yogurt stores with about 500 stores in 40 states is asking for assistance with its business processes. The average number of visitors per store has held constant over the past several years, but revenues per store are down by an average of 10%, and many stores are no longer profitable. The client suspects that a large amount of inventory is being thrown away unused at the end of each day. At the same time, customer polling suggests that the yogurt flavor customers want is often not available, even when the flavor is posted on the menu. People also complain about stores being closed when they visit. Now, the chain is facing increased competition from frozen yogurt sold in 24-hour grocery stores. Happy
Burger King was founded in 1954 by James McLamore and David Edgerton. In 1954, McLamore and Edgerton decided to open the first Burger King in the beautiful Miami, Fl. In 1957, “The Whopper” sandwich was introduced and became an instant success, leading the two founders to develop “Burger King, Home of the Whopper” campaign in 1958. With the opening of two restaurants in Puerto Rico in 1963, the founders acquired national and international franchising rights for the Burger King brand in 1961. In 1967, Burger King became a fully owned subsidiary. Later, James McLamore joined the board of directors of Pillsbury and continued to be involved with Burger King until he retired. According to the history of Burger King, at the time of acquisition, Burger King was comprised of 274 restaurants with 8,000 employees in the United States. In the 1970s, Burger King was marked by a number of important milestones, including the “Have It Your Way” campaign in 1974 and the introduction of the Drive-thru service in the U.S. in 1975. In 2006, Burger King Holdings completed a successful initial public offering, and listed its stock on the New York Stock Exchange. According to the Burger King article, the latest entry in the fast-food value menu competition comes from Burger King. The
This particular case is about the implementation of the popular fast-food chain, Burger King, into the Japanese market. Despite its’ strong market position in other countries, Burger King has some difficulties to face within the Japanese market. In this report, my team and I will analyze Burger King’s current situation and problems and suggest alternatives.
ice cream belonging to the premium category. Based on our analysis, we have identified two major
Focusing on local produce – if McDonalds focuses on local produce, it has been shown that consumers favour this and trust produce from New Zealand, which may lead to an increase in profits.
Combination of meat items with other ingredients can be used to make beef burger. So the use of low quality ingredients in the processing yields low quality meat products (Pearson and Gillette, 1996). Also the quality and price of the finished product that is desired will largely control