Generation Maslow's Theory: The Hierarchy Of The Social Needs

The working environment faces fresh and new graduates every time. In today’s rapid pace working environment more and more young and aspiring graduates joins the workforce in hope to fulfill their needs. Many a times, we see corporate players decide to focus more on their direct customers also known as their paying customer due to the being their revenue generator. There are extensive studies and research on how to retain the said customers by providing them with immense customer satisfaction. However, companies sometimes do neglect their indirect customers or their employees. These employees are the backbone of any company as the play an important role in keeping the company going. With the age limit of the current generation called Generation

In theory, the hierarchy works in this order towards an employee; first they seek to fill the physiological need by getting a job to pay for the basic necessity of the human body. Once that is settled, the employee will want his safety needs being solid, he needs to feel safe at work with insurance policies and medical coverage in case of anything untowardly was to happen. After the first two basic needs are taken care of, he will need to feel a sense of belonging to groups in the social need, humans are not meant to be alone and thus the need to mingle and socialize is important. The esteem needs is automatically achieved after he finally gets a good level of communication with his colleagues, which results in him being acknowledge by people, this is usually the need that needs to be reached in order for an employee to be motivated and also to measure job satisfaction. As an employee feels cherished by their company, they build self-confidence which in turn will motivate them in working hard and efficient. Lastly comes self-actualization, where the employees achieves this by finally getting recognition by his superiors and are rewarded for his dedication may it be some form of promotion at work. Maslow’s theory provides the fundamentals of motivation which is required to be fulfilled to maximize job satisfaction; one cannot feel satisfied if any of the five needs is