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Nowadays, wherever we go, in reality or virtually across the internet, we find ourselves surrounded by marketing and advertisements. Sometimes it is annoying but there are times when those ads are pretty useful and transmit to us the right message at the right moment. In fact, that’s one of the purposes of marketing, to bring us benefits and eventually to bring benefits to the producers. In all this process there is also a causality effect; apparently by being aware of what the market offers us there are created some new needs maybe that we were not conscious of. The question is: are advertisements always well informing us? If not, on who must the responsibilities lie on?
Talking about needs reminds us of what we actually need, but in theory there is a five needs model, dominant in needs theories, known as Maslow’s Hierarchy of Needs. However, there are other features of needs that motivate individuals. Information needs is becoming such an essential competitive advantage and businesses use advertisements to share the information they have. The question is, does all this informati...
Whether recognized or not, advertisements play a significant role on the way in which consumers make choices. Though society as a whole may not recognize the impact of advertising, commercials and good billboards are still noticed and enjoyed. Even colors are used a way in which to catch the eye of the consumer.
Knowledge comes from experience. Since birth, Mary Shelley’s Monster from her acclaimed epistolary novel, Frankenstein, has been assaulted by all of the difficulties of life, yet he has faced them completely alone. The Tabula Rasa concept is completely applicable to him. The Monster begins as a child, learning from mimicking and watching others. He then educates himself by reading a few books which help shape his personality and give him an identity. Following Maslow’s hierarchy of needs the Monster searches for and accomplishes the basic human necessities but feels alone, and needs human interaction and companionship. “My heart was fashioned to be susceptible of love and sympathy, and when wrenched by misery to vice and hatred, it did not endure the violence of the change without torture such as you cannot even imagine,” (Shelley 115). As the book progresses, the Monster ceases to be a one-dimensional and flat watcher of humanity. Through his numerous experiences and education, the monster instead morphs into a participator of humanity with the ability to achieve goals, broaden his personality and create himself an identity.
Is advertising the ultimate means to inform and help us in our everyday decision-making or is it just an excessively powerful form of mass deception used by companies to persuade their prospects and customers to buy products and services they do not need? Consumers in the global village are exposed to increasing number of advertisement messages and spending for advertisements is increasing accordingly.
1. Maslow’s Hierarchy of Needs is a motivational theory in psychology about human needs, often depicted as hierarchical levels within a pyramid. Maslow expressed that individuals are motivated to achieve certain needs and that some needs should be prioritized over others. Maslow’s Hierarchy ascends from the bottom to the top as followed: physiological needs, safety needs, social needs, esteem needs and self-actualization. The novel, "Life of Pi" follows a boy (also the narrator) who finds himself stuck on a raft for numerous days without any supplies. In the meantime, he must share his raft with a Bengal Tiger. Fending for himself he seeks out equipment and supplies that fit Maslow’s Hierarchy of Needs.
The theory which contributes to the theme is Maslow’s hierarchy of needs which talks about “a positive environment and positive relationships are an important part of supporting every child or young person’s needs”, Taylor Et al, (2012:p13). Maslow’s hierarchy of needs is most often displayed as a pyramid. As people progress up the pyramid, needs become increasingly psychological and social. Maslow talks about children’s safety needs and how they need to feel security. “Maslow placed a real importance on ensuring that children have their basic needs met before they can learn”, Taylor Et al, (2012; p40). Maslow’s hierarchy of needs, is relevant to safeguarding the health, safety and well-being of children and young people as, safety needs is one of the needs on the pyramid. Children and young people need to achieve safety and well-being in order to be able to move up the pyramid and therefore can learn how to safeguard themselves, “One must satisfy lower level basic needs before progressing on to meet higher level growth needs”, Mcleod, (2013).
As reported by the Centers for Disease Control (CDC), depression occurs in over 26% of adolescents and can lead to morbidity, mortality, and social problems that can last into adulthood (SCREENING FOR DEPRESSION IN ADOLESCENTS -- RISKS AND BENEFITS, 2015). Signs of adolescent depression can sometimes be different than adults, and possibly harder to identify. It is most often identified as an increase in negative behaviors or somatic complaints such as an upset stomach (SCREENING FOR DEPRESSION IN ADOLESCENTS -- RISKS AND BENEFITS, 2015). Behavioral changes that are associated with adolescent depression include an increase in irritability, tantrums, anger outbursts, decrease in school performance, and social isolation (SCREENING
William Bernbach once said, "Good advertising does not just circulate information. It penetrates the public mind with desires and belief. " Whether or not you believe it, advertising has mass control over what people think that they want or need. Advertisers show people a product and convince them that they can't live without it. Critics of advertising say that its propaganda, while advocates say that it fosters free trade and promotes prosperity.
Considering the fact sixty-two percent of people watch television every day, most people don’t realize how advertising commercials use Abraham Maslow’s Hierarchy of Needs to sell products. They use this to sell products because Maslow’s needs come in five levels and describe the things that each person wants to achieve in life. The levels start with the Physiological needs which are the basic needs such as food and water. The second level is safety this level deal with things such as employment, security of the body and more. The third level is Love/Belonging and deals with friendship and family. The fourth level is Esteem needs and appeals to people’s confidence, achievement, and others things. The final level every person wants to achieve
They are all around us. Ultimately advertisements are a detriment to society because they prey on susceptible demographics and misrepresent products and deceive consumers. May proponents of advertisements assert that they provide useful information to the consumers and aid in their decision-making process. This is rarely the case. Advertisements present tailored information that impact the consumer’s decisions.
Kiel, Joan M. “Reshaping Maslow’s Hierarchy of Needs to Reflect Today’s Educational and Managerial Philosophies.” Journal of Instructional Psychology 26.3 (1999) : 167-168.
When one thinks of what families do for each other, they will most likely think of care. More specifically they think of the care that a parent has for their child. Parents have to meet certain “needs” for the child in order for the its healthy survival. Children must be fed and clothed. Parents must also watch over the safety of and be the friends of the children. Cheering on in good times and making their child the best it can be are also responsibilities of parents. The family metaphor is used when describing the Human Relations method of management. In this the management of a company is seen as the parents and the employees are seen as the children. Employees, as seen as the children also have certain needs as well. These needs are very similar.
What many people do not realise and is therefore often overlooked, is that advertisements play an extraordinary role in the well-being of individuals in society. Advertising shapes our society. By presenting an ideal figure or life they make people feel as though they are not good enough as they are. They affect individuals by making them feel worthless, this allows them to emotionally manipulate people. In some cases advertisement has made it so that every decision people make is dependant on material possessions.
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
Every advertisement is meant to convey a message. Advertisements today have the ability to influence the way people think about a something using creative new ways for us to see things. Usually, advertisements are aiming to affect the decision of the consumer. Advertising has proven to be a puissant force in persuading society to think or do what the advertiser wants. Some may see that as manipulative, but it is ...
In the business market, the main and principal key to get profit is by the active consume of a product in the marketplace. Nevertheless, firms have taken advantage of that and have created false needs to consumers. According to Leiss, “The only true need, it would appear, are for nourishment, clothing, and housing.” In other words, he states that people can live without television, internet, IPod, and so forth. But the impact of commercials have made people feel the necessity of something else than food and shelter.