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The effects of advertisements on consumer behaviour
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Effects of sugar on the human body
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In the movie Fed Up, the premise of the documentary is that sugar is the primary culprit in the obesity rates of Americans. The movie throws around some impressive statistics:
• A 20-ounce bottle of soda contains the equivalent of approximately 17 teaspoons of sugar
• 98% of food related ads that children view are for products high in fat, sugar, sodium
• In 2012, Americans consumed an average of 765 grams of sugar every 5 days, or 130 pounds each year.
Fed Up does a great job addressing the sugar issue and bringing it to our attention; however, as a group exercise instructor and soon to be health care provider, the information didn’t come as a shock as sugar is only one facet of the health care monster. Never was there much detail around processed foods or the lack of exercise/activity among our young adults.
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Katie Couric, the host of the documentary, mentioned two policies that could help reduce obesity in America: (1) adding warning labels on cans of soda and (2) requiring celebrities who are promoting junk food be required to pitch a vegetable ad too. Using that logic, would it then be safe to assume that adding warning labels to alcohol would stop drunk driving? Or lower the rates of alcoholism? What about adding warning labels to illegal drugs? Will adding the warning stop the addiction or stop the sale of illegal drugs? I’m not sure it will.
Several children and families are followed throughout the movie on their weight-loss journey. Most of the children lost weight when the weight-loss effort began in the home. Parents purchased whole foods and vegetables. Nutrition labels were read in the grocery store (although the focus was sugar content), and poor food choices were left at the grocery store. Less processed foods were purchased and healthy, home cooking was planned involving the
From cartoon and sports to having the toys in meals in a huge display and lowered. There are even advertisements that trick adults. They are convincing, but it can all be stopped with just simple reminders that it’s not real or it’s not good to have this in your body. These reminders can help America become less obese and more health conscious and can even affect the way children think as they grow up surrounded by them. The United States is slowly increasing its awareness of the condition that it is in by companies improving foods and people paying more attention to the nutrition’s in foods. Also many food companies have died down on television advertising for kids, but it is still found in other expressed ways. While it is okay to advertise the question of is it okay to advertise to children is still not answered. It all depends on the consumers what is right and wrong and how to approach each product. Obesity from these products can be cured by hard exercise, but this is not recommended for children. It is more efficient for children to just eat healthy as they are still growing each day. So the next time an ad pops up on the screen and that little girl or boy is focused on it try to explain to them by reading the ingredients or the nutrition label why they should not eat it often. With small steps like these children
One way that advertising is harmful is advertising poses health risks to youths. In a video titled, “The Myth of Choice: How Junk-Food Marketers Target Our Kids,” narrated by Anna Lappe, it talks about how advertisers target youths. In the video it states, “...only 16% of kids get balanced food.” Foods that are advertised the most,
“From 1989 to 2008, calories from sugary beverages increased by 60% in children ages 6
The film Fed Up uses its platform to emphasize the issues in the American diet and reason for the change in health. Lobbying efforts seem to be solely to blame, because it is the advertisement that links the new change in poor diet. Soechtig utilizes a number of rhetorical appeals to drive her argument; a few include factual data and statistics, informed opinions, and comparisons. The exigence for the film is the increased amount of issues and expected issues to come for American’s if our normal diet continues. The director is attempting to persuade a healthy change in food consumption by explaining the issues with advertisement, health programs, and the food industry
Fed Up (2014), directed by Stephanie Soechtig and narrated by Katie Couric, attempts to tackle to feat of exposing the big secret about why America is so overweight. The film opens with disturbing images and clips of obese people and unhealthy habits in action. The film really focuses on advertisement as a main culprit for childhood and adult obesity. Fed Up attempts to appeal to adults and young adults in order to educate them on the obesity epidemic. More specifically, it attempts to reveal the improbable cause for our weight problem. Sugar.
However, the outcome was different from his desired result due to strong protest from the dairy and livestock industry, so the Congress instead urged people to buy lean meat and less fat food so the dairy and livestock industry do not go out of business. This created the fat-free boom in the market in the 1980s. However, food companies began to put more sugar in their products because the taste was bad when they reduced fat in the food. Now, the sugar intake of Americans has doubled compared with before. In the American market, there are approximately 600,000 different food products, and 80% of those include sugar. Although sugar is written in various forms and names, one suggests that it’s bad in any form, especially if taken too much. Sugar consumed naturally through fiber-rich fruit or vegetable should be fine, but the added sweeteners stimulate the hormones that increase insulin. High insulin prevents people from thinking they are full, and thus crave more food. This causes many diseases. Of course one meal high in sugar will not kill them, but the problem is that people generally exceed daily sugar intake in one meal alone when consuming process food. We eat more processed and convenient food instead of fruits, vegetables, and
In the documentary “Fed Up,” sugar is responsible for Americas rising obesity rate, which is happening even with the great stress that is set on exercise and portion control for those who are overweight. Fed Up is a film directed by Stephanie Soechtig, with Executive Producers Katie Couric and Laurie David. The filmmaker’s intent is mainly to inform people of the dangers of too much sugar, but it also talks about the fat’s in our diets and the food corporation shadiness. The filmmaker wants to educate the country on the effects of a poor diet and to open eyes to the obesity catastrophe in the United States. The main debate used is that sugar is the direct matter of obesity. Overall, I don’t believe the filmmaker’s debate was successful.
Health has always been one of the priorities of the American people. It is a broad topic that encompass the physical, spiritual, and mental health. This research covers the physical health that includes food and exercise. Numerous films provide and inform Americans to look and be healthy, although many have tried, some succeeded and others do not. One such film that provide and inform the American public of health is a documentary titled, Fed Up by Stephanie Soechtig. The controversy in this film centers around the validity of the facts presented, and the claim that added sugar is the leading contributor to obesity. The documentary presented an examination of the rise in American obesity epidemic, the role of the food industry and their
Hungry for Change is a thought provoking documentary produced by James Colquhoun and Laurentine ten Bosch that delves into the implications of eating a modern diet. Using pathos, facts and figures, and association, Hungry for Change delivers a meritorious performance that engages viewers and leaves them questioning their own diet and lifestyle choices. The film’s use of rhetorical and advertising strategies and its ability to captivate viewers make this an effective, life changing documentary.
"Fed Up (Soechtig, 2014)." narrated by Katie Couric, focuses on the growing link between sugar consumption and the obesity epidemic. The film aggressively attacks the food industry, advertising, and the government who, it claims, all contribute to the U.S. sugar-dependent, obesity problem. The film sets out to prove the government, and food industry is knowingly causing an increase in the amount of obese children. It reserves its most critical comments for government advisory panels who make and enforce food and health policy, and its failure to properly regulate the food industry. They claim lobbyists for the sugar board have been instrumental in the removal of negative statistics from research papers worldwide. Instead
While the culture still seems to view drinking as a negative substance, culture does not view the consumption of a soda, or, sweets as a totally negative thing. Todays culture does not view eating or drinking high fructose corn syrup nearly as negative as drinking. In the early 1900s, America was mainly the only culture of society affected by drinking. In todays society, not only is America severely affected by obesity, but the problem is not limited to just America; many countries in todays society are affected by this epidemic. In the 1820s, farmers could turn their corn into pork or alcohol. Today, you can turn corn into anything from chicken nuggets, and hamburgers to emulsifiers and Nutraceuticals. In 1985, the consumption of all added sugars, has clambered from 128 pounds to 158 pounds per individual.
Sugar; the word sugar has a great meaning. It all started centuries ago. Sugar is found in sugarcane and is originally from New Guinea. It spreads its way towards Southeast Asia, China and India. The Indians were the first to discover the sugar crystallization method and were also the first to cultivate sugarcane and refine it. In 647 AD, China conveys a mission in India to obtain the technology for sugar-refining. Throughout the centuries, sugar became a staple of cooking and desserts and was introduced to the new world by Christopher Columbus in the year of 1493(Wikipedia, 2013). Back then, most of the sugary foods were healthy because no extra ingredients were added. In the modern world, Sugary foods are full of calories and no essential nutrients. Two- hundred years ago, the average American ate only 2 lbs. of sugar a year. Today, the average American consumes almost 152 lbs. of sugar a year. If we break it down weekly that would be six cups of sugar in one week. Most sugar that we consume are the ones we cannot see, they are the ones that affect us the most. This type of sugar is called “The Hidden Sugar.” For a lot of people, sugary foods are a source to relieve stress and tiredness. According to Researchers from the University of Cincinnati, eating or drinking sweets may decrease the production of the stress-related hormone glucocorticoid—which has been linked to obesity and decreased immune response (Ewbank, 2005). At this point, sugary foods have made their way around, throughout the centuries and now, they are one of our biggest fears in society. Though sugary foods can be stressed free and delicious, with the risk of most sugar consumed being hidden, sugary foods can be harmful to the society through obesity and can als...
“Sugar addiction is a rapidly growing epidemic (Teitelbaum, 2010).” According to researchers, on average an individual consumes one-hundred pounds of sugar each year. Americans spend billions of dollars a year on gym memberships, healthy foods and beverages, and exercise equipment. Despite the economic strain, Americans continue to make room in their budgets for weight loss products.
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
...k out of their home (Center n.d.). Modernization and development has left our working class people scrapping by to provide food for their families. To “solve” this, and increase their profits, corporations are now controlling the people’s nutritional needs. Since the development of the first sugar plantation businesses have been pumping sugar into our veins. We graciously accept this form of cheap nutrition because industrialization has left us inadequately prepared for survival in the fast paced consumer world. Simon Capewell, a professor of clinical epidemiology at the University of Liverpool sums up the issue with sugar in modern time by saying, “Sugar is the new tobacco. Everywhere, sugary drinks and junk foods are now pressed on unsuspecting parents and children by a cynical industry focused on profit not health.” (NHS Choices: Your Health, Your Choices 2014).