America is an economy driven by consumerism. In Pollon’s short essay, “The Consumer-A Republic of Fat,” he compares and contrast The Alcohol Republic to the Republic of Fat. Pollon uses rhetorical appeal to persuade and to make his argument appeal to his audience. Pollon was successful in his persuasion of his audience in regards to the comparing and contrasting of consumer driven republics. Pollon is comparing The Alcohol Republic with the Republic of Fat. In the early 1900s, they drank Alcohol much of the same way we are eating foods in present day. Corn whiskey in the 1900s, was cheap and abundant which made it “The drink of choice.” This was much like our high fructose corn syrup, which is found in all sodas and many of our foods. The …show more content…
While the culture still seems to view drinking as a negative substance, culture does not view the consumption of a soda, or, sweets as a totally negative thing. Todays culture does not view eating or drinking high fructose corn syrup nearly as negative as drinking. In the early 1900s, America was mainly the only culture of society affected by drinking. In todays society, not only is America severely affected by obesity, but the problem is not limited to just America; many countries in todays society are affected by this epidemic. In the 1820s, farmers could turn their corn into pork or alcohol. Today, you can turn corn into anything from chicken nuggets, and hamburgers to emulsifiers and Nutraceuticals. In 1985, the consumption of all added sugars, has clambered from 128 pounds to 158 pounds per individual. Pollen uses ethos to persuade his audience in his short essay, “The Consumer-A Republic of Fat.” In Rhetorical Appeal, ethos is the credibility of the author. Pollen uses ethos of using a historian to restate his opinion, “As the historian W. J. Rorabaugh tells the story The Alcoholic Republic, we drank the hard stuff at breakfast, lunch and dinner, before work and very often during.” Another example of ethos from the story, Pollon uses a surgeon to give a credible statement about obesity, “According to the surgeon general obesity today is officially an epidemic; it is argueably the most pressing
In order to have a complete argument, one needs to first be a credible source, be able to show equality on both sides and also be fair to the other side’s argument. This rhetoric appeal is known as ethos, a method of persuasion, a way to convince the audience and make their argument relevant.
Effectively communicating an idea or opinion requires several language techniques. In his study of rhetoric, Aristotle found that persuasion was established through three fundamental tools. One is logos, which is used to support an argument through hard data and statistics. Another is ethos, which is the credibility of an author or speaker that allows an audience to conclude from background information and language selection a sense of knowledge and expertise of the person presenting the argument. The impact of pathos, however, is the most effective tool in persuasion due to the link between emotions and decisions. Although each of these tools can be effective individually, a combination of rhetorical devices when used appropriately has the ability to sway an audience toward the writer’s point of view.
...ploying strong technical terms and establishing an extrinsic ethos, and exercising sub-arguments that would only benefit numerous groups of people, May strongly achieves his strategy of argument through ethos in terms of rhetorical persuasion.
However, the outcome was different from his desired result due to strong protest from the dairy and livestock industry, so the Congress instead urged people to buy lean meat and less fat food so the dairy and livestock industry do not go out of business. This created the fat-free boom in the market in the 1980s. However, food companies began to put more sugar in their products because the taste was bad when they reduced fat in the food. Now, the sugar intake of Americans has doubled compared with before. In the American market, there are approximately 600,000 different food products, and 80% of those include sugar. Although sugar is written in various forms and names, one suggests that it’s bad in any form, especially if taken too much. Sugar consumed naturally through fiber-rich fruit or vegetable should be fine, but the added sweeteners stimulate the hormones that increase insulin. High insulin prevents people from thinking they are full, and thus crave more food. This causes many diseases. Of course one meal high in sugar will not kill them, but the problem is that people generally exceed daily sugar intake in one meal alone when consuming process food. We eat more processed and convenient food instead of fruits, vegetables, and
One of the first rhetorical appeals Quindlen uses is ethos. Ethos is a persuasive method to show the integrity and authority of the author. It allows Quindlen to be
Not only written works, but also visuals: children’s cartoons, video games, television, movies, billboards, and the Internet all have persuasive communication silently woven in. Ethos has to do primarily with credibility. Ethos is an appeal to ethics, and is a means of convincing the audience of the character or credibility of the persuader or content. Examples of this in the billboard advertisement are the sponsors at the bottom: Baron Real Estate, the American Heart Association, the American Cancer Society, and the American Lung Association.
Ethos is based on persuasion achieved by the speaker's personal character when the speech is so spoken as to make us think of the power the speaker has to inspire belief. Ethos is dynamic and developed in a messages conveyed by the sender, people who will be reading the article would be convinced. Nelson Mandela was an icon, he is a professional person and he could easily convince people because of his credibility, charisma and control.
Sugar; the word sugar has a great meaning. It all started centuries ago. Sugar is found in sugarcane and is originally from New Guinea. It spreads its way towards Southeast Asia, China and India. The Indians were the first to discover the sugar crystallization method and were also the first to cultivate sugarcane and refine it. In 647 AD, China conveys a mission in India to obtain the technology for sugar-refining. Throughout the centuries, sugar became a staple of cooking and desserts and was introduced to the new world by Christopher Columbus in the year of 1493(Wikipedia, 2013). Back then, most of the sugary foods were healthy because no extra ingredients were added. In the modern world, Sugary foods are full of calories and no essential nutrients. Two- hundred years ago, the average American ate only 2 lbs. of sugar a year. Today, the average American consumes almost 152 lbs. of sugar a year. If we break it down weekly that would be six cups of sugar in one week. Most sugar that we consume are the ones we cannot see, they are the ones that affect us the most. This type of sugar is called “The Hidden Sugar.” For a lot of people, sugary foods are a source to relieve stress and tiredness. According to Researchers from the University of Cincinnati, eating or drinking sweets may decrease the production of the stress-related hormone glucocorticoid—which has been linked to obesity and decreased immune response (Ewbank, 2005). At this point, sugary foods have made their way around, throughout the centuries and now, they are one of our biggest fears in society. Though sugary foods can be stressed free and delicious, with the risk of most sugar consumed being hidden, sugary foods can be harmful to the society through obesity and can als...
High-fructose corn syrup is fructose produced from corn and concentrated for use as a sweetener for such commercially made food items as fruit-flavored drinks, carbonated beverages, baked goods and spaghetti sauce. High-fructose corn syrup is close to naturally occurring fructose found in fruits and vegetables, but this sweetener is slightly higher in fructose. In addition, the fructose is "free," meaning it is not bound to glucose the way it is found in nature. While HFCS serves as a cheap and readily available sweetener, it has also been linked to the epidemic of obesity that has plagued the world since shortly after HFCS was introduced to the market. Though there are likely many causes for the obesity crisis, this discussion will focus
To appreciate the talk’s effectiveness in conveying the speaker’s intended message, it is prudent analyze it through the rhetorical analysis lens. This is made possible with rhetorical strategies. Ethos is one such strategy that seeks to appeal to the credibility and reliability of a literal
The rhetorical term "ethos" allowed me to see my favorite book, The Purpose and Power of God’s Glory by Dr. Myles Munroe, in a different way. I had never noticed how much Dr. Munroe’s character, authority, and credibility help to persuade the audience by appealing to "ethos". It added a lot to the book by allowing me to see Dr. Munroe’s character, authority, and credibility.
One of the greatest influences of artificial sweeteners in America involves the demographic of obese American children. Children’s snacks today commonly include artificial sweeteners. The government-supported inclusion of snacks in the American diet started out in the 80s around the advent of artificial sweeteners (Trum). The presence of “snack time” in the American diet has contributed to the widespread use of artificial sugars in American households. One of the far reaching effects of artificial sweeteners in American households is its presence in the worst of American eating habits. The eating habit is the mass consumption carbonated bev...
When I was a kid, I loved running down to the convenience store with my friends to grab a Pepsi or Coke. My childhood was compromised of the satisfaction of playing for hours on end outside and at the end of the day sitting around with friends drinking sodas and eating random snacks. As kids, no one thinks about the health complications involved with what we eat or drink because…it just doesn’t seem to matter then. The older and maturer we become, the more we start to over analyze and critique the amount and types of food we put into our bodies. Drinking beverages of any sort is a very important aspect to everyone 's life and can even be a bonding experience. For Americans, sugary drinks seem to be a very important aspect when eating any meal throughout the day. Many people seem to think that adding an excise tax will solve the big
Refined sugar was not available to the masses until the early 1900s. At that time, everyone’s taste buds thought the sweet substance was the best thing on earth; demand, availability and consumption sky-rocketed. No one really considered what it was capable of doing to our bodies. Unfortunately, today’s food and drink market is flooded with sugar. Consumption
Some nutrition scientists attribute the increase in obesity in the U.S. to the corresponding increase in soft drink consumption that occurred between 1977 and 1997. A few would go one step further and link the increase in obesity to the fact that--in the 1980s--most soft drink, fruit punch, and snack manufacturers switched from refined cane sugar to corn sweeteners. This school of thought relies on preliminary research suggesting that high-fructose corn syrup is metabolized differently than other sugars with the potential for causing more adverse health effects.