Ethos In Nelson Mandela's Speech

1. Ethos is based on persuasion achieved by the speaker's personal character when the speech is so spoken as to make us think of the power the speaker has to inspire belief. Ethos is dynamic and developed in a messages conveyed by the sender, people who will be reading the article would be convinced. Nelson Mandela was an icon, he is a professional person and he could easily convince people because of his credibility, charisma and control.
• Credibility: He was a former president of our country and people could easily trust him.
• Charisma: He was already known by people and his was the most admired person in the whole country. Because of his charisma the audience could relate to him.
• Control: He was powerful, people trusted him because

he was able to rule. He had an ability to fight for the country and he was able to bring peace by uniting black and white people in our country.
2. Pathos is based on invoking sympathy from an audience it means is to persuade an audience by appealing to their emotions. Authors and speakers create an emotional response to inspire anger,love,fear,virtue,humour,guilt and hate from an audience. In the article the speaker used positive and negative emotive appeals. Pathos can developed by using meaningful language and emotional tone.
• Fear: People are filled with fear they are touched by the depth of the pain that was carried in their hearts, as they saw their country tear apart in a terrible conflict.
• Desire: The audience will be touched by the stories that spokes to the black and white women and men in our country. They will desire for a change.
• Guilt: The conflict between black and white South Africans that almost teared South Africa apart, it has effected the country and the future of the country. There are inherent privileges that were derived from being a majority, political power was the most apparent.

3. Logos it is based on appealing to a statement presented in justification or explanation of a belief or action. Sharing your beliefs and making sure that the attempted facts are meaningful. The speaker used the logical propositions and verbal evidence in the article.
• Factual: The speaker discussed something that existed based on evidence of what South Africans experienced.
• Policy: Nelson Mandela shared information about the new policies: united people, national building and national reconciliation.
• Value: Nelson Mandela strived for perfection he wanted change in South Africa and building a country for all. He wanted justice for all and peace.