Eastman Kodak and Fujifilm

Eastman Kodak and Fujifilm

History of Kodak

Eastman Kodak is one of the oldest companies in the world, being founded way back in 1888. It was founded in New York and is still headquarter there. Over the course of the last century and more, this company has been a leader in developing new technology in photographic film. It helped to lead the revolution toward new, innovative cameras and film technology during the 1960s and 1970s. The peak of the company’s success came in the 1970s, when it controlled more than ninety-percent of the market share for photographic film. Perhaps more indicative of its success as a company is the fact that instead of referring to things as “film,” many during that time referred to film by the company’s brand name of Kodak. Today, it has shifted its strategy away from film and more toward digital camera sales, which have surged as a result of the change in philosophy.

History of Fujifilm

Fujifilm has also been around for a long time, though the lengthy history of Kodak makes Fujifilm’s reign seem short. This Japanese company came about in 1934, and since that time, it has enjoyed success in a number of different markets around the world. Fuji’s track in the market has traced Kodak’s to some extent. While Kodak dominated the American market, Fujifilm has enjoyed a long run as almost the only Japanese producer that has had any success in this regard. The company now focuses its efforts primarily on digital film and the products to help people with digital film finishing. It recognized a few decades ago that the industry was shifting away from the old model, and it adjusted successfully. It has focused more and more one international expansion, knowing that it had already cornered the Japanese marke...

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...ividual approach, should make the decision that works the best for it. By doing this, the company would ensure that at all times, it was considering a perspective that was not all about making a profit right now. This can be a major issue for companies in the modern world, as they are under pressure to make profits immediately in order to satisfy owners and shareholders. This can compromise decision making if a company is not careful with itself.

References

Baron, D. P. (1997). Integrated Strategy and International Trade Disputes: The Kodak‐Fujifilm Case. Journal of Economics & Management Strategy, 6(1), 291-346.

Garcia, J. (2004). International Marketing Management and Exporting of Fujifilm.

Tsurumi, Y., & Tsurumi, H. (1999). Fujifilm-Kodak duopolistic competition in Japan and the United States. Journal of International Business Studies, 813-830.