Drag Racer Advertisement Analysis

Brad Dancer once emphasized, “That’s how you fuel the dream and keep the dream on fire. You show them that it’s possible.” Aeromotive does this in their ad in Drag Racer. In this ad they are trying to sell a fuel pump for Stock cars to Pro Mod cars. These type of cars are special because they run on different types of fuel then a regular car, so they need a different fuel pump then a normal car. The fuel can range from race gas, methanol, and ethanol. Aeromotive designed their ad in such a way to catch the attention of the reader. The ad has a white background, with red and black. In the middle of the ad they have placed a fuel pump, then with in the picture of the fuel pump they have placed an image of a drag car in the middle of the fuel

Text has become more of the center of attention in advertising, with big bold and bright colored letters. William Lutz claims in “Weasel Words,” “Some years ago, Ford’s advertisements proclaimed “Ford LTD-700% quieter.” Now, what do you think Ford was claiming with these unfinished words? What was the Ford LTD quieter than? A Cadillac? A Mercedes Benz? A BMW? Well, when the FTC asked Ford to substantiate this unfished claim, Ford replied that it meant that the inside of the LTD was 700% quieter than the outside.” (132). Aeromotive does the same thing in their ad, when they say “Fueling Fletcher’s way to 100 wins.” Now what exactly is Aeromotive saying with a 100 wins? Do they mean that if you buy this product that you will win a lot of races? If the reader would follow this, they will be miss lead. A fuel pump has nothing to do with winning races or even a world event. There are many factors that allow to you to win a race or event. One of them is being consistent, you have to do everything the same every time. Which means you have to do a burn out the same, you have a pre-stage and stage your car the same, and then you have to release your transbrake button the same way. Or does Aeromotive mean that when you buy this product that you are getting a better made product or that the product cost less than any other company. If Aeromotive did not make 100 wins in bright,

In most ads they usually do not have more than one picture. The pictures that they generally use go with the product that they are trying to sell. In the Aeromotive ad they have three different pictures located in their ad. The first picture is located in the middle of the white part of the ad, which is the fuel pump system. Then their second picture is located in the middle shaft of the fuel pump. This picture is an image of a stock car launching at the line. The final picture is at the bottom of the page, to the left hand side of the page. The picture is a male race car driver in the winner’s circle, holding up an Ironman trophy with a big smile on his face, with the crowed in the background. There are two unnecessary pictures in this ad. Can you guess what they are? If you had said the picture in the fuel pump and the picture at the bottom of the ad. These two picture are unnecessary, because the one in the fuel pump has nothing to do with how the fuel pump works or where is located in the car. Then the second picture has nothing to do with a car, engine or even a tire. These two pictures are part of false advertising by the fact they have nothing to do with the fueling system. With them using the picture of the stock car, they are saying that this pump works that best in this type car, which it works in any type of car. Then with them placing the man with the trophy at the bottom of the ad, they are