Vintage Camel Cigarette Advertisement

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Many people may think that creating a success advertisement is easy. That you can simply throw compelling facts and bright colors at an audience and it will grab their attention compelling them to buy your product. However, this is not this case. The advertisement needs to reach the viewer on multiple levels. A vintage Camel cigarette advertisement from 1946 does just that. It is a great representation of the complexity of creating a successful campaign.
It was created by a man named R. J. Reynolds, as a part of a larger campaign to make people believe that cigarettes are safe. They ran from 1940 to 1949. Each advertisement in the series stated, "More Doctors smoke Camels."
In the 1946 advertisement, Reynolds had the results of a survey that the company had conducted using three different research organizations. On the advertisement it stated, “Doctors in every branch of medicine-113,597 in all- were queried in a nationwide study of cigarette preference… The brand named most was Camel.” Although, as it turns out the surveys were actually fixed, it still gives the viewer a fact to h...

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