Designing a New Magazine Aimed at Teenage Boys

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Designing a New Magazine Aimed at Teenage Boys

I was briefed to design a new magazine aimed at teenage boys, as they

are a notoriously hard group to target. They have a disposable income

and so are very appealing to advertisers combine this with the fact

that they are a seemingly impossible group to widely reach to they are

a golden fleece to advertisers. There are very few magazines aimed

exclusively at the teenage boys age group, as they do not buy general

interest magazines, and are more likely to just buy magazines about

their hobbies like bikes, movies etc. Recently 2 magazines, Nuts and

Zoo, have been launched targeting the teenage boys audience and have

done quite well. I decided to research Nuts before I designed my own

magazine.

Nuts was launched in 2004 and since then has built up quite a large

readership for a weekly magazine. With a circulation of 275,459 and a

readership of 1,174,000 it seems to have effectively targeted the

teenage boy market. It is published by IPC media, who also publish

Loaded, Pick Me Up and Wallpaper magazines. At the time I am writing

this the cover story for Nuts is “Street Strip: real girls get their

kit off”. From this I can see that it uses informal language to talk

to the reader, and foes not patronize of look down on them. It appeals

to the high hormone levels of teenage boys, with soft core pornography

and erotic letters. The layout is BIG titles, lots of pictures and

bright colour’s, a very basic, but effective way of grasping the

reader’s attention. By studying this magazine I decided that my own

magazine should not be highbrow, and should appeal to the inner

caveman of every man or boy.

When I started to create my magazine, the first thing I had to do was

think of a name. I went through several options, but eventually

decided upon BVN, a name which is easy to remember, but isn’t clichéd

like Nugget or Locked. For a cover story I decided to go with an

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