Customer Service Proposal

704 Words2 Pages

A service I think may be able to sell in my area is a Self Serve Garage.

The company would provide a self serve garage that is fully equipped with tools, equipment and other resources needed to complete simple and advanced automotive maintenance, repair and upgrade work. The company accommodates "Do-It-Yourselfers" who need a work location, Small Business Mechanics who need a work location and administrative tools, and some guidance and, Car Enthusiasts who want an environment to both work and hang out with like minded enthusiasts.

The overall automotive market in San Diego is immense. San Diego is home to over 100 different car clubs and averages 8 public car shows per month during the spring and summer months alone. Google ranks California …show more content…

A Website should be created immediately to be a primary source of information for the customer and to generate initial buzz. Web advertising (Google adwords, etc) and SEO will point a potential customer who is online looking for mechanics and auto services, to the website.

For the DIY'er a website is crucial. Additionally, we would target the DIY'er through leaflets and direct mailings. Once the customer is aware of the business, they will likely research us on the internet before proceeding to our location. We will reward customers who refer a friend to us that utilizes the SSG, further expanding the word of mouth campaign.

For the Small Business Mechanic, a website is important in providing potential customers with a first look at the business. Additionally, we will target the Small Business Mechanic by going to them. Potential customers are found via Craigs List and other similar posting areas. Calls are made directly to the poster to make them aware of the business and the value it can add. Automotive parts stores within a 10 mile radius of the business can be utilized as a location to pass out leaflets. Small business customers who refer a friend that signs up for a business plan will be …show more content…

Bay rental rates would consider the average hourly cost of a mechanic in our area which is approx. $125 as well as an expense break even point. For now, we are using a bay rental rate of $30/hr. Tool rental rates are estimated at $10/hr. Home Depot and other rental companies exist in our area for tool rental. Because the tools are not used on site and are taken for periods of 24hrs or more, rates are different. None-the-less, it appears an average of $10/hr for onsite tool rental where the customer doesn’t have to pick up and drop off the tool and can rent them for periods of less than 1 day are marketable. Finally, a helping mechanic can be rented for $50/hr. This is enough to cover the cost of the mechanic and make a profit yet accounts for the fact that the customer is doing most of the work. Pricing would need to be tested with customers and adjusted as

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