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Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
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Title: The Importance of Having A Website for Your Business
Description: If you own a business, you must have a website for it. Read the blog to know the importance of having a website for your business.
Keyword: Website Importance
The Importance of Having A Website for Your Business
You may be one of them who own one or more business, but do not have a website for them. It is perhaps because you have not yet realized the importance of having a website for your business. Before knowing the importance of having a website, you must understand what a website is. In simple words, a website is a domain which contains one or multiple webpages that can be accessed through internet. This is the digital era, and everything is connected to internet nowadays.
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They create brochures and distribute them in the potential market. But the digital era has made the world very small, and one can easily reach to a business with the help of the website of that business. Having a website means you need not to spend millions on printing brochures and distributing them. Customers can know about your business, services you offer and/or products you sell.
So, a well-developed website and a good online presence can be a cost-effective way to grow your business by enabling your potential customers to reach your business easily.
2. It is easily accessible anytime
One of the most important benefits of having a website and a good online presence is that your business can be reached by your customers 24 hours a day. Just imagine that you have gone out to a shop to buy something, and you find it closed. You will move to another shop to buy the thing. Similarly, if you do not have a website or a good online presence, your competitor will get benefited.
So, it is important to make your business easily accessible through a website where you can put all the details about your business and the services and/or products you offer to your consumers.
3. It is more convenient to do business through a website than having a physical
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
Having a website also means that there is less overhead and staff than in one of the high street shops. The website has more than one purpose. Another purpose is to ensure that the customer keeps on using the website. This is called ‘retaining’ the customer. The website does meet these objectives successfully as the company is still running and is a very wealthy company so it is obviously making a good profit.
Opportunity-Moreover, the company gives also increase the sale of company through the online market. People like to do shopping online on internet these days. So, company increase their online services and created interactive online page so that more people attracted towards the company.
Thus, customers can get and receive information from each other instead of communicating to the corporations or the companies and as result they can easily spread information about company products as well as information about new arrivals
Technology has advance so much since the old days. We see technology everywhere but one major thing that has change since back then into now has been the internet usage. Believe it or not internet is being used everywhere. First, it was used in desktops now is on laptops, cellphones, and tablets and even on TV and Video games. Internet, is very bad for society but three major reasons why is bad is due to many deaths, creating health issues, and bullying.
message to your target customers, from the traditional, like advertising in magazines, newspapers and direct marketing but one of the newer methods of communication that has been developed is the internet. (Ebook) With the expansion and mounting usage by the search engines, many small businesses can now cost-effectively and successfully own and operate their own website, giving them unlimited exposure.
To help these businesses, a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identifying the role that marketing plays in a successful business is demonstrated by the use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010). To be a successful business, the owner of the business should use the marketing mix and the results of market research; having identified its key audience a company has to ensure a marketing mix is created that is targeted specifically to those people.
Since customers are no longer limited to buying from a specific geographical location, a website helps in the generation of a worldwide customer base. Instead of actually visiting the company location, a customer may just research the product online and then follow up with the help of a catalog or phone order. Bringing in a graphic designer can aid a business in depicting the image they wish to portray. Harmonizing business cards, materials used for marketing and further advertising all further strengthen customer awareness.
Having a website is a necessity nowadays, especially for people who are in business. Having a website helps promote your company’s services, for consumers to view and research your products easily, and also because internet is universal, people worldwide could purchase your products. Aside from business purposes, a website could also be built for personal use. If you’re into blogging, you can have your own site to express everything you want or feel; a website could also be used to inform people. Due to technology’s fast evolution, creating a website is now a very simple task even for those who have no background in web designing, all you need is a working computer and an internet connection and you’re ready to create your very own site!
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
Accessing the cyberspace is the first right should be granted in order to have privilege of and exercise the rest of the human rights on the internet. The internet has a very big impact in people’s life and what they have become today, especially with all the opportunities this medium provide for them to exercise their basic human rights. It has allowed the freedom of many voices to be heard in ways that was merely impossible before this revolution. Not only it has given people the rights to express and associate, but also the right to education as it allows to access many educational materials. In fact, accessing this virtual place has become a necessity to fulfill many other human rights including the right to work, and the right to take part in country’s government. Therefore, internet access should be a public right that ensure information and internet accessibility, usability, and availability for all people regardless of gender, place, and income.
Many advertisers are spending time and money on online technologies. More marketers are advertising on internet and more companies are doing online business as well, so this is increasing the revenue of online media. Newspaper advertisement is declining because internet advertisement is facilitating both the marketers and the consumers. (Evans, David S. 2009)
We live in a world where the internet lays a pinnacle role in our day to day lives. The internet is used globally and can impact the world in many ways. Firstly, what is internet? Well internet is a computer network which globally providing a wide range of information and communication services.
Businesses can build their own websites and buy their own memorable .com domains. This can be where they explain their company and the services they offer. Some can even offer home delivery directly from the Internet with things such as home shopping. This makes life very easy for disabled people or people with busy lives who have no time to go shopping.