Costco Wholesale Swot Analysis Essay

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Recommended: 4 segmentation based marketing of costco

Marketing strategies of Costco Wholesale
By: Dilpreet Singh
ID:C0708399
Submitted to- Sisay Abebe Figure 1: (htt)

Introduction
Costco is a wholesale company which provides their members with low and best prices, better quality and it has hundreds of warehouses in the whole world. It deals in various types of products like electronic devices, housing needs, food products etc.
It provides a variety of products but it choose products on the basis of quality, price and brands in order to provide better satisfaction to its customers. Moreover, the reason behind the success of Costco Wholesale is the effective marketing strategies of the Costco Wholesale company. (m.costco.com, n.d.)

Marketing Strategies of Costco Wholesale
Multiple products and brands:
It provides products of different varieties. …show more content…

The company has many warehouses and stores in the so many countries such as Canada, USA, United Kingdom, Mexico and many more in the whole world.
Weakness-the weakness of the Costco is slow growth of private labels which means that company has their own level on products and the sale of that products are very less and company earn less profit in their own private product . So, company is now focus on this weakness
Opportunity-Moreover, the company gives also increase the sale of company through the online market. People like to do shopping online on internet these days. So, company increase their online services and created interactive online page so that more people attracted towards the company.
Thread-these days there are so many threats to the company like increasing retail rental rates which increases the expenses of the company and increase in the interest rates in US affect the company and company suffers lot due to these problems.

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