Case Study #2: Wal-Mart I. Industry Wal-Mart’s competitive environment is quite unique. Although Wal-Mart’s primary competition comes from general merchandise retailers, warehouse clubs and supermarket retailers also present competitive pressure. The discount retail industry is substantial in size and is constantly experiencing growth and change. The top competitors compete both nationally and internationally. There is extensive competition on pricing, location, store size, layout and environment, merchandise mix, technology and innovation, and overall image. The market is definitely characterized by economies of scale. Top retailers vertically integrate many functions, such as purchasing, manufacturing, advertising, and shipping. Large scale functions such as these give the top competitors a significant cost advantage over small-scale competition. In general merchandise retailing, Wal-Mart’s primary competitors are Target and Kmart. Retail superstores such as Circuit City and Bed, Bath, and Beyond, also provide retail competition. A survey found that the majority of respondents favored Wal-Mart over stores like Target and Kmart. Respondents claimed Wal-Mart offered lower prices, better variety and selection, and good quality. The needs of consumers is an important economic feature in all competitive environments. What attributes (price, variety, quality, etc.) prompt buyers to choose one retailer over another is very important in the competitive landscape. In the warehouse segment, Wal-Mart’s Sam’s Club competes harshly with Costco. Costco has fewer warehouses but greater sales and revenues. Costco customers also shop at Costco more frequently than Sam’s Club customers and, on average, spend more each visit as well. Costco’s dominance may be the result of better innovation. Costco offers luxury items and was the first to sell fresh meat and produce, and gasoline. This is important because innovation is a key factor in assessing competitors in an industry. Last, Wal-Mart is also in direct competition with large supermarket retailers. Production capacity in the grocery industry is quite populated and Wal-Mart poses a serious threat to many supermarket retailers, both large and small. Kroger, Albertson’s, and Safeway are all finding it very difficult to compete with Wal-Mart’s low prices. Because the industry is so crowded, even the large supermarket retailers are seeking to differentiate themselves in order to stay afloat. In reference to the Five Forces Model, being the largest retailer in the world, Wal-Mart’s position is strong overall. Rivalry among competitors is fairly weak.
The success of Wal-Mart is so great, that many people believe that Wal-Mart is becoming a monopsony . Suppliers are forced to deal with Wal-Mart because of the large percentage of sales at Wal-Mart cash registers. As such, Wal-Mart also has the ability to dictate prices of the goods it receives from the suppliers. Every day, more and more retail stores close their doors for good because Wal-Mart controls such a huge margin of the retail sector.
As I have outlined in the charts below, there are various similarities and differences between Wal-Mart and Target. Wal-Mart is Target’s primary competitor, and vice versa. Wal-Mart has a strong market presence in its global markets and has a diverse range of products and services that are affordable and available in stock. Target, on the other hand, does not have a strong market presence or efficient product supply; however, Target’s physical environment and innovative products further the brand’s image and value. Unfortunately, Target and Wal-Mart are both e-commerce laggards with major competitors such as Amazon. Target faces complications with their pricing strategies and their product availability, which hinders their strength when competing
Wal-Mart has been praised for providing cheap diverse products close to home, while providing hundreds of jobs. The leading discount retail store got its title by selling its items at a lower cost than other competing stores. Whereas competing grocery store Winn Dixie sells a steak for twenty dollars, Wal-Mart sells it for seventeen dollars. This price difference may not seem like much, but when Wal-Mart’s overall prices average differs from Winn Dixie’s by a few dollars, it begins to add up. Wal-Mart has allowed for low income families to buy products for a reasonable price. Along with its low prices, Wal-Mart has been known to sell wide variety of products. While some stores such as Winn Dixie, Kroger, and Publix only sell food items, Wal-Mart sells food items along with electronics, clothes, and toys.
After looking at the Business practices, marketing, products, and services of Wal-Mart I no longer have a doubt that we can compete with Wal-Mart, but the new question is do we want to? In order for Target to be a competitor with Wal-Mart, Target would have to lower its store standards, treatment of employees, and target market. Along with these things Target would also have to go against one of its store standards, and start buying products that were made using slave and or child labor. A few ways that Target could improve by imitation would be through increasing its in store services. The recent addition of the clinic in store is a new and innovative idea a step ahead of Wal-Mart.
The main rivals among the merchandising companies are Wal-Mart, Kohls, Family Dollar and Target among many more. Wal-Mart and Target are their main rivals, this is because Wal-Mart is known for their niche as having the lowest prices and Target is known for their fashions and home furnishings both of these items Kmart tries to compete against. Also buyers see Kmart as a discount store which doesn¡¦t stand when other competitors have lower prices. Kmart¡¦s customer service and available products are two other items that Kmart fails to be a strong competitor in against these rivals. Therefore, the rivalry among the merchandising stores is a strong competitive force in this market. Another external force that affects the market is substitutes.
My objective is to analyze the two retail giants’ methodology to satisfy and maintain customer although that I anticipate Wal-Mart’s to be a better buy than Costco because of the gargantuan scale of Wal-Mart has constructed its commerce on saving the customer Our decision is to invest in Wal-Mart. The choice for Wal-Mart is on the basis that their functional-level strategy is really robust, nevertheless of the fact that they do not treat their employees well. The fact remains that they are financially stronger, have a better business-level strategy, and have a corporate-level strategy than Costco. Costco v. Wal-Mart: What must we learn about them?
When Wal-mart first entered the supermarket industry back in 1962, they were already off to a disadvantage as the industry during that time was already dominated by well-established and deeply experienced national chains such as Albertsons and Safeway. However, in a period of just ten years, Wal-mart had opened an average of seven supermarkets per month for 120 consecutive months, with a total of 888 supercenters. (Fisherman) By then, Wal-mart became the number one food retailer in the nation. What led Wal-mart from starting out as a rookie grocery market to becoming a dominating, world-wide supercenter? The answer is in their prices, which is generally 15 percent lower than their competitors’. (Fisherman) For this very reason, Wal-mart has changed the lives of many, including the spending habits of the shoppers and the working environments of the factory workers overseas who produces these low-priced products. Although Wal-mart’s slogan “Save money, live better” appeals to many of the customers, their actions are putting a burden on factory workers overseas as many are forced to work without the proper benefits and safety regulations.
An additional revelation about Wal-Mart would be its ability to squeeze out the smaller retailer in its immediate surroundings. Research shows that Wal-Mart store apertures lead to the supersession of more preponderant paying jobs with jobs that pay less.
By making the ordering & inventory reporting systems faster & more automated, Albertson's could drastically reduce costs and become more competitive with Wal-Mart. Albertson's main competitor is Wal-Mart. The biggest component of this rivalry is product cost and price. Because of their superior supply chain and extreme buying power, Wal-Mart is able to sell at lower prices and obtain higher profit margins. Another area of competition between the companies is the location and services available.
The rivalry aspect of Porter’s Five Forces that influence’s the grocery industry finds that there is a high degree of competition for consumer’s business among the dominate retailers as well as those companies trying to take any share of the market they can get. The large retailers engage in intense competition among each other as well as other stores that are competing for sales. Price wars drive down the profit margins for individual items and new and improved store design to bring in customers increases fixed cost. Improved distribution lines affect distribution and storage cost is competitive adjustments that the major retailers use to stave off the increasing competition. The last area of rivalry that the major companies use is the relationships they have with their suppliers to sign exclusive deals or lower cost than those prices paid by competing firms. As more retailers such as Wal-Mart and Target add groceries to their sales floor the competition increases as well as the stores that offer individual grocery items in their stores such as Dollar General, Walgreens and CVS. The grocery rival...
Wal-mart case analysis Competitive advantage and competitive dynamics. What might explain Wal-Mart ’s performance over time in discount retailing? Is it the industry or company specific factors? Post Second World War, the style of retailing in the US evolved into discount merchandizing.
Wal -Marts' major competitors are the Kroger co. #2 in annual sales, Albertsons' Inc. #3, Safeway,Inc. #4, and Costco Wholesale Group #5. Now even though Wal- Mart is leading the way in total sales the #2 and #3 businesses lead in way with total # of stores. The Kroger Co. has 3,302 with Albertsons at 2,476 stores nationwide. Wal-Marts total sales for that year alone was beating its 2nd place competition alone by more than 80 billion dolla...
Since the inception of the company, Wal-Mart’s primary intended strategy has always been to be the lowest-cost provider. Sam Walton saw to this before he had ever opened his own discount store, “He decided that small-town populations would welcome, and make profitable, large discount shopping stores” (“Wal-Mart Stores, Inc. (2); International Directory…” para 4). Walton knew not only would his stores be welcome, but also that he would be “able to keep prices low and still turn a profit through sales volume” (“Wal-Mart Stores, Inc. (2); International Directory…” para 5). The low prices Walton offered were able to be transferred directly to his consumers on the basis that the goods Walton sold were purchased
The benefits or competitive advantage Wal-Mart derived over the years from its supply chain management practices is also covered. The reason Wal-Mart is ahead of their competition is because they invest in technology in the 1980s. This investment paid off in the long run. Wal-Mart invested heavily in IT and communication systems to effectively track sales and merchandise inventories in stores across the country. They have set up own satellite communication in 1983. Employees at the stores have the ‘Magic Wand’ at hand. These barcode scanners allow you to check the prices of items at that particular store by scanned the barcode on the product. This is especially helpful when there is clearance that isn 't always marked and sometimes clearance items are cheaper than they
The gross profit during the year 2015 was actually a $10 billion increase from their fiscal year 2014 (University of San Francisco, 2015). Over the past six years, Walmart continues to generate these types of numbers, representing increases in growth, time and time again. The company’s income was generated by more than 4,500 stores in the United States alone which is supported by a supply chain that moved from number 14 to number 13 on research and analyst company Gartner’s annual ranking (University of San Francisco, 2015). Many business professionals have analyzed and interpreted Walmart’s supply chain management approaches, making it apparent which elements of their strategy have proven effective. These major supply chain components that have shaped Walmart’s success over recent years are their buyer bargaining power (one of Porter’s Five Forces), focus on the overall customer experience, and investments in emerging technologies along with the implementation of these technologies in their business