PRIMARK
➢ Introduction
Primark is a low market store that offers clothing for both genders, men and women in vast sizes and ages and babies, beauty products, home ware and confectionary for a very low price. It belongs to a worldwide food, ingredients and retail group named Associated British Foods (ABF). It was founded in Dublin, Ireland and their first store was opened in June 1969 and later on the business was expanded. Primark currently has 215 stores in the United Kingdom and eight other countries such as Portugal, Spain, Netherlands, France, Ireland, Germany, Belgium and Austria. The brand (and sub brands – Figure 1) currently has about 96,000 employees and there are stores in 44 countries around the world. They’ve recently announced
…show more content…
According to them, 'its low prices were the result of good technology, efficient distribution, bulk buying and minimal advertising' – BBC 2006.
➢ SWOT Analysis
Strength
- Provides fashionable clothes for all genders and ages
- Provides a wide variety of products
- Low price value
- Has been established for a long time now
- Various locations
- Award winning brand (e.g.: Best Outfit for under £50 Award - Fabulous High Street Awards 2010)
Weaknesses
- Bad reputation regarding working conditions at the factories where their clothes are produced
- They do not invest on adverts as they trust their three million Facebook/Twitter fan base to promote themselves
- Their competitors invest on quality advertisements
- Long queues
Opportunities
- Targets various customer segmentation groups
- Improve products’ quality
Threats
- Competitors’ advantage of having a proper advertisement campaigns.
➢ Inspirations
After analysing Primark’s products, it is possible to identify their design team takes inspiration from both fashion designers such as Prabal Gurung and fashion week shows, which is understandable as they try to keep their clothing offer very cheap, but
Currently, the company owns and operates stores in 45 states. As of June 2014, Charlotte Russe operates 560 stores. Those 560 stores can be found in local malls/shopping
Topman SWOT Analysis Strengths:.. Topman already has more than 309 fashion stores nationwide, with another 50 stores outside the United Kingdom division. Topman boasts the worlds largest fashion store in London. With over 200,000 shoppers per week, Topman gets twice the deliveries per day and 7,000 looks per season. In the year 2006, Topman’s operating profit hit 110 million with its annual sales of 600 million.
Primark is a subsidiary company of the Associated British Foods (ABF). It was first opened in Dublin in June 1969, which under the name Penneys. Four more stores were launched within a year in Ireland afterward. Currently, Primark operates in over 270 stores in 9 different countries in Europe such as United Kingdom, Germany, Spain, etc. Primark capitalised on the fast-fashion tendency that began in the 1990s as well as the capability to produce garments cheaply in Asia where clothing values fell dramatically (Shawcross, 2014). It offers a diverse range of products which includes kids clothing, menswear, womenswear, accessories, home ware, beauty products and confectionary. According to TNS market research ranking, Primark ranks the second
...with a return policy’s. Guarantee to their customers. However customers trust both companies.to support the need for high value, operations must be ensure that their production are high of quality and usually undamaged.
Few companies create such controversy as Walmart has done with its approach to maintaining low costs for everyday items. People either love Walmart because of this approach to keeping prices down or hate it due to the effects it has on the economy. There are a lot of arguments surrounding the minimum wage and employee rights at Walmart. There seems to always be a news article about some employee protest about the wages or how they are treated. Walmart is viewed as an enormous firm that does not take care of its employees because of its minimum wage, treatment of its employees, and how it deals with lawsuits.
The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...
Athletica Inc. test boutique is providing assistance to form the foundations for what the finest yoga wear maker considers as an auspicious avenue for customer attraction and growth in sales. The Canadian retailer is currently focusing on global markets even as it struggles with the need of having a fresh chief executive, fixing a tainted image after a distressing recollection of excessively sheer pants and looking forwards to expand in the United States. The step to expand in the United States can prove to be tricky even during the best times or season. Though the rewards are appealing, such international markets can be inconsistent, complex and uncertain. Currently the investors observing the successful track record of Lululemon, opinion
Korea's apparel industry has shown steady growth over the past few years with the rapid embrace by its consumers of foreign fashions, an increasingly wider variety of apparel in the marketplace and evolving industry marketing channels. The emergence of new distribution networks for apparel has occurred in tandem with changing consumer tastes and purchasing patterns, most notably through E-commerce, TV home shopping, fashion outlets, and discount stores, which for the most part, weren't in existence before the 1997-98 economic crisis. These new channels now account for 40% of all apparel sold in Korea, while traditional channels, such as department and chain stores, comprise the remaining 60%. It is expected that these relatively new marketing options for apparel companies will become even more important in the near future, as Korean firms strive to meet their consumers' increasingly demanding preferences for a wider variety of purchasing options. At the same time, a more diverse selection of apparel has become available for consumers, especially with the larger number of Korean firms offering imported fashions. As a result, more and more Korean consumers have been switching from domestic apparel to foreign brands, while they also have shown greater interest in foreign-labeled apparel that is produced locally. In 2002, the total market size of this industry was USD 15.9 billion, up 5.5% over 2001, and it is forecast to grow by 3%, to USD 16.4 billion, in 2003. END SUMMARY
Management Abercrombie & Fitch is an American company founded in 1892 and is based out of New Albany, Ohio. Abercrombie has offered a wide variety of products ever since they were introduced, and although they are recognized worldwide now, their beginnings were not so sweet. Before becoming the specialty apparel retailer it is today Abercrombie had experienced bankruptcy in 1976 before former Chief Executive Officer (CEO), Leslie Wexner, handed the company over to the current CEO, Michael Jeffries. Abercrombie & Fitch’s target market are young adults aged 18-22 and offers a number of items such as jeans, dress shirts, shorts, and fragrances for both men and women. Abercrombie defines their products as “casual luxury” and are known to be high quality.
In 1994, New Balance manufactured 70 percent of its shoes in the United States. In 2006, New Balance stated on its customer help site that "approximately 25% of the New Balance shoes sold in North America are Made in the US and we will continue domestic manufacturing. Sadly, not all New Balance sneakers are Made in USA, and even not all Made in USA sneakers are 100 percent Made in USA. But to build its brand and compete with other sneaker goliaths, New Balance shifted part of its manufacturing overseas,such as China,Korea and Vietnam, but still retained all of its U.S.factories. Location of raw materials or supplies:
Abercrombie & Fitch was a top fashion staple in the early 2000s, with its trendy, preppy, cool look. Sales skyrocketed to $4.5 billion in revenue at its peak in 2012. So the problems are not in the products itself, but the brand’s image after controversial scandals that led them to their downfall. Former CEO, Mike Jeffries, made a statement in an interview that A&F products were only fit for attractive people, which showed in their provocative advertisements. This made a viral uproar to the exclusionary statement.
Victoria Secret has one of the top lingerie companies for years starting back in 1977 founde by Ray Raymond and his wife Gaye. There was some hardship during the course of expanding due to the male models which was the cause of bankruptcy. In 1983 Leslie Wexner decided to change things up by adding catalogs , swimwear and expansion with now over 1,100 store global. Now in the 2000’s the company is facing major competition to the point they have to reevaluate their marketing strategies. First off when running a company marketing and advertising is a big part of the companies success or downfall.
Although there will not be the ‘exclusivity’ appeal as many copies of an item of clothing is made, the price reduction will attract customers making them strong competitors in the market. Based on the primary resource found, the surveys depicted that majority (7 out of 13 volunteers) found Mr Price to have low prices and high quality items. When asked about Mr Prices strengths 8 out of 13 (61.5%) indicated that affordable clothing was a strength and is the reason they shop there. 3 out of 13 (23.1%) said they were easily
In 2016, Bed Bath & Beyond had the largest market share of any home goods retailer in the country with over ten billion dollars in sales (Statista, 2017). The next closest in sales was Ikea with just under seven billion in sales (Statista, 2017). Bed Bath & Beyond appears to be thriving in some areas; they have an efficient store set-up, a variety of products that appeal to their multiple target markets, and the supplier network to keep up with any fluctuation in demand (Zacks Equity Research, 2017). However, there is a multitude of options that Bed Bath & Beyond can use to improve their sales. For example, they could begin by assessing their products and inventory since the economies of the countries that Bed Bath & Beyond has stores in are
While growing up, I realized the benefits a person has when they personally own their own business. You can make your own schedule, personally control your finances, and essentially have complete control of your business Of course upon this realization; I came to the conclusion that I was going to be my own boss. I have always taken pride in how I present myself including how I dress. The limitless nature of fashion and its versatility has always intrigued me. One empowering aspect of clothing that is so fascinating is how it enables people to express themselves. Because of these interests, I have come to the conclusion that I wish to own a fashion boutique. In order to pursuit the path of becoming a fashion boutique owner, it is essential that I obtain a degree in business management, evaluate my own skills that make me ideal for the job, and