Victoria Secret Essay

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Victoria Secret has one of the top lingerie companies for years starting back in 1977 founde by Ray Raymond and his wife Gaye. There was some hardship during the course of expanding due to the male models which was the cause of bankruptcy. In 1983 Leslie Wexner decided to change things up by adding catalogs , swimwear and expansion with now over 1,100 store global. Now in the 2000’s the company is facing major competition to the point they have to reevaluate their marketing strategies. First off when running a company marketing and advertising is a big part of the companies success or downfall. Victoria secret has always did great marketing products by hosting fashion shows, running catalogs and announcing some of their biggest sales, but …show more content…

In 2016 they ranked #9 for the fastest growing companies and part of the reason is because they are limiting their models or lingerie to a particular size , while also taking heed to their customers feedback. Anytime a first time users go to Adore me website they are asked to take a lingerie quiz that fits their style so they will have an easier shopping experience, this is one thing Victoria secret is lacking. In 2016 Adore me opened their first store in New york and partenered with Nordstorm and e-commerce to sale their product online and in stores. ("Adore Me." Wikipedia. Wikimedia Foundation, 07 Apr. 2017. Web. 15 Apr. 2017. )Their products consist of lingerie, sleepwear, swimsuits and bra /panities sets ranging from 30A to 46G covering all sizes for customers. Victoria secret bras are only up to a size DDD which means they are not covering all customers needs leaving many open to shop at Adore me. Adore me promotes self love and body positivity by having models of all sizes as well as products. Promoting self love helps Adore me build their brand because they are reaching out to those that believe they have to be a size 0-3 and showing them you can remain yourelf and still wear sexy products. Victoria secret has to be more rational when it comes to sizes and models for their

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