I prepared a summary of The Circle of Profit, a book by Anik Signal. Who is Anik Signal? He sold many digital products, together worth over 100 million dollars. BusinessWeek has listed him in the top 3 best American entrepreneurs under the age of 25. His company was listed twice for the fastest growing business in America. Anik states that there is a lot more potential in producing digital products than physical ones, because there is a higher margin. Digital products described in this book are based on recommending other products in return for a percentage of sales, known as affiliate. You can get up to 75% margin through the Clickbank page. The three steps to succeeding in digital business recommended by Anik are: Find a topic that interests …show more content…
When you achieve that, you can produce your own digital product and get higher margins. Before you decide on a niche, Anik suggests that you check the 5 key components based on which you will be able to determine whether the niche you have chosen is profitable: Your product needs to have the ability to become a digital product (you can create a digital product on how to invest in stocks). Competition. Never be the first to produce digital products in the niche. Check Clickbank and the world leading platform for video studying Udemy, and of course, search on Google). Market size. Suggested by Anik, your audience size should be at least one million in your niche (on Facebook, under Size of audience) and based on these countries: USA, Canada, Australia, New Zealand, Great Britain, France, and Germany. Use the Google keyword planner tool to show you a number of searches for a specific keyword that you have chosen. It should be at least 10 thousand searches per month. Long-term potential – how long will your buyer be interested in buying your digital …show more content…
What is the biggest fear people are facing while doing this business? How to get visitors on your website. There are a lot of free possibilities that can help you drive traffic to your website, such as blogs and forums (some forums have over 2,000 views per topic. Remember to include a link to your web page in signature when writting in forum. Anik was able to get his first 10,000 dollars online by using forums), use Facebook ads, social media, affiliate networks, and so on. If you are totally new to this, you can pay someone to use their emailing list. People who are willing to sell you their email lists are on Clickonomy. What kind of website do you need for this
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
The series “High Profits” demonstrates the works and restrictions of the United States government regarding the issue of legalizing recreational marijuana. Breckenridge Cannabis Club business owners, Caitlin Mcguire and Brian Rogers, demonstrate both the struggles and profits of this up and coming industry. This series portrays virtually every viewpoint possible by including opinions from an array of political actors who discuss the influence of the government on this topic and the impact this topic has on the general public.
Currently majority revenue is generated by store sales but online sales from the stores’ websites are increasing. With US dollar getting weaker, international sales from these US based websites are increasing too. This creates significant positive outlook for the large incumbent players but also acts as a significant barrier of entry for new players.
They found three key things in the research. These are, first, investing in strengths, second, surrounding themselves with the right people while maximizing their team and third, understanding their followers’ needs.
Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram since it started becoming popular within the past 20 Years. People have started to relied on the internet heavily over the past decade, whether it would be for searching to find out information out on products or people. The number of people that use the Internet on a daily bases is "3,611,375,813" as of "June 30th 2016" (Internet Usage Statistics). That means throughout the world, companies can advertise and market to people that use a search engine by putting up ad 's on the side of any given website itself. Businesses also use branding for consumers to remember their company. Marketing specialists use methods such as colour schemes and ionic symbols to get the ad to stand out and become memorable.
During the last decade, we’ve been to the top of the world—during the dot-com boom of the late 1990s—and back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businessperson’s best friend.
message to your target customers, from the traditional, like advertising in magazines, newspapers and direct marketing but one of the newer methods of communication that has been developed is the internet. (Ebook) With the expansion and mounting usage by the search engines, many small businesses can now cost-effectively and successfully own and operate their own website, giving them unlimited exposure.
These are the people that already have the mindset of change and are in a position to embrace digital. These people are those who will generate your initial quick wins and spread good news stories. These people will create momentum to help keep moving the transformational process along. Don’t forget them, go out and find them as one of your first key steps, these are your first group of advocates. To be a digital leader you need to not only be aware of each discipline touched by digital within your organization but also excel and set an example to the whole
For prospective marketers considering entering this new space, this paper suggests how to create and maximize the affiliate experience. It will also highlight pros and cons of affiliate marketing and suggest situations where it may be best to avoid such a strategy altogether.
Having a plan in place can lift weight off of an individual shoulders and guide them through the process. The four steps of the entrepreneurial process encompass all the tasks, actions associated with creating a business strategy. The four steps of the entrepreneurial process is first identification and evaluation of the opportunity, development of the business plan, determination of the required resources and finally management of the resulting enterprise. The first step of the entrepreneurial process is to Identify and Evaluate the Opportunity. The first step is the most difficult step, but the most important one. This step is rated as number one in being the most important process. This is because you have to take time to seek out an opportunity. Most opportunities don’t come over night, it takes time to seek and recognize a business opportunity. The opportunity has to meet the goals of the entrepreneur. The entrepreneur needs to put fort the effort to grasp the opportunity to succeed in developing his or her business. The second step is developing a business plan. With this step, the entrepreneur has to be very careful when getting ideas and responses from other people such as
Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the massive scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.
Conclusion Any new business venture can expect a slow start and may not turn a profit for some time. The key to establishing a successful new eBusiness venture is to create a good and unique website, adequately marketing that site to potential consumers, and consistently reviewing and enhancing the site to meet customer needs and new trends in the marketplace. Primus was able to turn its venture profitable in a relatively short period of time by created a site that centered around the customer, working within its budget to enhance features that added value, and effectively utilizing resources (i.e. Staff, Financial) to generate the website. References: Rayport-Jawprski. (2003). Introduction to e-Commerce.
At the very start, internet revolution was known as a world wide web that would change everything. In 1990s, the concept of "online business" was created, this business is known by various names such as dot-coms, e-biz etc. which made easier to start a business on internet and inexpensive as well. Whether it's a big or a small, local or international it can reach infront of the world very easily. Thousands of ventures have been made on internet for online business on the basis of brick and mortar. Online business is not different from any other venture. Same rules and principles are applied. First thing to start up a business is to create a business plan and think of how to make money. Some of the options which should be applied for an online business includes, sell products, sell advertising, sell information, sell services and to become a reseller. All of these options are complied together. For any virtual business an individual should always look for products with high margins, high demand and less competition either for physical or digital manner. However, many services are sold on internet such as web hosting, domain name registration, software applications and comparison of different products and services. Selling information is another basic option in an online business which is done in two forms, one is subscribing on a website where online articles are available for free and on the other hand e-books are popular and are free, they can be downloaded easily plus when the writing is done the cost of subscription is very low. Advertising on internet leads toward a lot of money though it's an expensive procedure, with a lot of traffic on a web site one can make money easily by joining any kind of ad network such as Google. By getting affiliated with another web site can also make a lot of money such as sending a buyer on another merchant's web page, like this one can get a percentage on per sale basis but first an individual needs to get expert in marketing for search engines.
So, a well-developed website and a good online presence can be a cost-effective way to grow your business by enabling your potential customers to reach your business easily.
Finding a niche market is a becoming successful in business. Business people who achieve great success focus on a particular niche market. There is a sound reason for this factor. While everyone knows that money can be made from selling new and used parts of automobiles, the lack of