INTRODUCTION
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.
The Internet first started to get popular in the mid 1990’s. Where only people with high tech computers and that could afford the service had the Internet. Of course the Internet did not look the way it does now during that time. There were no pop up ads, java, banners, or graphics that made a consumer purchase a product because they saw it on the Internet. One main reason that there was none of this was because the Internet could only use dial – up. Of course everyone knows how slowly that was, so picture trying to upload or update a website at that pace with huge files. We all know that this would take a very long time eventually making the company lose money. With the turn of the century close by not only did we enter a new century but we entered a new age of the Internet. The introduction of a cable modem drastically increased the Internet population. With speeds up to almost one hundred times faster then dial – up there was no comparison. With this new invention companies soon started to ease off on some parts of their advertising campaign and focused more on advertising on the Internet.
So what is Internet Advertising? Internet Advertising is a way of marketing services or products on the World Wide Web. This can be done through search engine o...
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... right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business.
There is both good and dark side of Internet advertising, including for social networking sites. As alluded to earlier, Internet marketing can manifest in negative, sometimes downright irritating, ways. Advertising malpractice can broach both the ethical and the legal. In e-mail marketing, knowing what constitutes spamming and what is legitimate advertising is extremely important.
Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the massive scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.
For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.
A concept that surfaced in the early 1920’s, advertising is a tactic that has been used to influence and persuade the people to participate in consumerism. Advertising in the 1950’s was mainly displayed by the use of the television, newspapers, billboards, and the radio. At the turn of the twenty-first century, advertisers began to rely more on the Internet and technology to share and provide information based on their products. Many relied on the usage of electronic billboards, sporting events, and even video
Internet advertising is at an all time high, and consumers are attracted to products that they can get more information on over the Internet. Also, "buzz" promotion can be created efficiently via Internet.
products, can go a long way to influencing businesses to initiate a change in their operation
In the article “The Internet’s Original Sin” written by Ethan Zuckerman, the author’s purpose was to apologize for creating the pop-up ads and for letting advertising become the default business model for the internet. The author’s perspective in this article is that all he wanted was to build a tool that is easy for everyone to use; but because he screwed up with his partner, they wanted to fix it into something better.
The first way, businesses express their ways of marketing in the 20th century is through social media and expressing interest in people 's hobbies. It has been recorded by the "Forrester research" all ads trading trafficking on exchanges, which increased about "17.5% to about 629 billion impressions in 2012, from 535 billion in 2011" (Vega, Tanznia). This fact shows how much the Internet has blossomed and started a revolution of different ways marketing can be portrayed to people outside of the area of where your business is located. As a business you can have your ad posted on a website for a lower charge than you would if you wanted to pay for a billboard for a lease. The cost of advertising o...
Advertising My Paper Net is an advertising company based in Ocala, Florida. Since its establishment in 1983, the company has strive to become the one stop shop for businesses and residents targeting services such as advertising, graphic design and marketing. The company offers an array of services at reasonable prices. The services include magazine and newspaper advertising, web consulting, graphic design, marketing materials, business cards, banners and email campaigns among other services.
Today marketing had been very competitive and creative in the industrial market of advertisements. Advertising has grown in recent times to be an industry in itself no business can ignore its potential. Advertising is one of the fastest growing industries in today’s world. It is hit at an exponential rate and it is nearly impossible for any business to survive in today’s competitive market without exploiting the market. Informative and persuasive advertisements often influence the buying decision of customers; as an example in this Ads, “The new skinny can” from Pepsi, used a good example of visual marketing at coming out with the idea of skinner containers (the can) for a diet drink, which it’s been very controversial to the consumer, because it senses to the consumer that they will become better and thin if they drink this new skinny can; giving it the feel that this ads its more attractive to women than man; featuring a famous model to represent a beautiful person and confident women who drinks the new skinny can;` and last to stand out the used of colors, and texture to make a point and to make it to look very powerful advertisement.
Advertising has been an essential source for aiding in global consumption. Individuals in society work to be able to spend their money, and advertisement play a big role in where money is being spent. Ads are very diverse and often consist of an array of fields in which consumers are targeted. Ranging from food, health, clothing, sports, image, lifestyle, etc. Ads provide important means of influence on our society. Ads often play the role of persuade people to come buy products from a specific distributor. On average an individual is exposed to 3000 plus more ads daily, via TV, Internet, print, billboards, etc. In the past decade though ads have drastically changed due to the ever-growing digital era we are living in. Digital technology has assisted in the industry making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television, and mobile technology.
Advertising may have finally found the only medium that can reach the right person with the right message at the right time. What is this groundbreaking medium? As a relatively young medium that’s shaking up the advertising world, the Internet is now considered a way to advertise to mass markets.
There are many types of advertising. First is online advertising.People nowadays are into the internet. According to statistics, as of 2012, over 2,405,518,376 people are using the internet in the whole world, that’s why many businesses are using the internet in promoting their products or services. It includes email marketing, social media marketing and mobile advertising, etc. Second, broadcast advertising that includes television and radio that is considered the most effective mass market advertising. Lastly, public service advertising is designed to inform and educate rather than sell a product or service.
Advertisement is a type of marketing communication used to attract or encourage an audience to take or continue some action. Usually advertisement contains commercial offering, or conscious messages and information. Advertisements have ancient history. In early ages Egyptians used papyrus to make sales messages and wall posters. Later commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Advertisements became hugely popular when it as carried over to commercial television in the late 1940s and early 1950s (Campbell and Thomas, 2014).
The field of advertising has seen many changes over time, but the most compelling change comes from the Internet. The Internet has allowed advertisers to increase effectiveness, efficiency, and become more economical. Companies are able to advertise for substantially less capital than traditionally done with radio, magazines, and television. Regardless if the change is favorable or adverse for advertisers, the effects of the internet on advertising can not be denied. Traditional ways of advertising such as fliers, newspapers, mail, and television, radio, all pale in comparison to what the internet has been able to do in advertising.
Online Advertising is a gift for marketers. They can send online commercials and read the behaviors and preferences of consumers. These messages can be sending to an individual rather than to a demographic group. Websites can now track the consumers’ clicks and browsing. In this way, advertisers can get information about consumers’ preferences. They know that what type of people have what kind of taste and then they target them according to their preferences. The problem with online advertisement is privacy and security issues. Advertisers track the consumers and consumers have no idea about it. Some of the websites also ask for name and address. . But for advertisers it is also a good source for revenues. Price discrimination is another risk in online advertising. (Jennifer Granick, 2007)
It is questionable whether advertising on the Web is effective, researchers say. According to Natia Enligh and Michael Pierce, authors of “Advertising on the Web,” the Web has the ability to deliver a flow of information. “For advertisers especially, the Web has enormous potential, mainly because of its vast size and global reach. Today marketers and advertisers are wondering just how they can use the Web to have the greatest impact on consumers.”