essay about ads

Today marketing had been very competitive and creative in the industrial market of advertisements. Advertising has grown in recent times to be an industry in itself no business can ignore its potential. Advertising is one of the fastest growing industries in today’s world. It is hit at an exponential rate and it is nearly impossible for any business to survive in today’s competitive market without exploiting the market. Informative and persuasive advertisements often influence the buying decision of customers; as an example in this Ads, “The new skinny can” from Pepsi, used a good example of visual marketing at coming out with the idea of skinner containers (the can) for a diet drink, which it’s been very controversial to the consumer, because it senses to the consumer that they will become better and thin if they drink this new skinny can; giving it the feel that this ads its more attractive to women than man; featuring a famous model to represent a beautiful person and confident women who drinks the new skinny can;` and last to stand out the used of colors, and texture to make a point and to make it to look very powerful advertisement.

The promise in the Ads is to get a healthy and skinny body if the consumer start drinking the new diet skinny can, they will get thin and in shape which is not only more attractive but it’s healthier. In this country obesity is a massive problems and sugary sodas take part of the blame. Any marketing that focuses on being closer to the healthy weight for you body is a good thing, and the promotion of the new diet skinny can to be a taller and sassier it’s a big plus to their market as Charles A. O’Neill said in his text “the languages of advertising, every successful advertisement uses a creati...

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... had a key word, which is “new”. Most of the people here in United States have a notion to try “new” things, and the ad used that word as a hook, in the article “with these words I can sell you anything” the writer maintain that “the word “new” is restricted by regulation, so an advertiser can’t just use the word on a product on in an ad without meeting certain requirements.” (65) In this ad they used the word new to emphasis the product “improvement”, even know that the consumer had realized that the product hasn’t changed at all, its used the can itself what changed but the ad makes it look the it’s a new product.

The Advertisement insinuate the idea that diet Pepsi it’s a fashion, fun, refreshing beverage and good for consumer at having a new look of a can with a successful model behind it, but it’s just to confused the costumer to get them to buy the product.