What Are The Positive Effects Of The Internet On Advertising?

The field of advertising has seen many changes over time, but the most compelling change comes from the Internet. The Internet has allowed advertisers to increase effectiveness, efficiency, and to become economical. Companies are able to advertise for substantially less capitol than traditionally done with radio, magazines, and television. Regardless if the change is favorable or adverse for advertisers, the effects of the internet on advertising can not be denied.

Traditional ways of advertising such as fliers, newspapers, mail, and television, radio, all pale in comparison to what the internet has been able to do in advertising. With the ability of the internet to reach the masses, this technology makes a perfect platform for advertisers. Millions of homes can now be reached without the cost it would have been in the past. One of the advantages of the Internet is

Click fraud being an example of one of the downsides on Internet on advertising. Click fraud happens when a company tries to cheat the advertisers out of money by having the advertisers ad clicked for the purpose of being able to collect money with no real interest in the product or ad. The reason why this type of fraud is so profitable to these companies are they charge pay per click. There are several lawsuits pending against Yahoo and Google for this exact reason. With more clicks comes more revenue for the business. all the attempts from companies to defraud advertisers, comes a new form of revenue, the ability to find ways to overcome it. Be that as it may even with the potential downside of advertising in the end it still renders a

Singlehandedly the Internet has opened the playing field by offering efficient, cost effective, defined targeted marketing, that has not been seen