Case Study Of Doublewoot

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3.0 ISSUE OF THE WEB PAGE
There are a few issues that I have found out in the current Doublewoot Online Fashion Store website which is:
3.1 Disorganization of Web Page
The background of Doublewoot is too simple and plain, therefore, it is not attractive and it may make customers feel boring. The Nielsen Norman group highlighted that there are three ways for people to read based on the eye-tracking studies. The first areas that people will be looked and reading it are red colour; the littler views are in yellow colour; and the smallest amount viewed are blue colour (Franz, 2014). According to Van der Geest (2001), customers will get impressed when the website design are fulfilled with well-organized. Besides that, the text in Doublewoot website …show more content…

However, most customers are still worried they cannot make the decision in choosing the right and suitable products especially fashion products. In addition, the issue Doublewoot facing is a lack of interaction because there has no direct interaction between customer and online vendor in their website. Therefore, when the online retailer is absent or cannot reply the questions and solve the problems immediately that customers are facing, the relationship and the distance between the online retailer and customers will be affected (Safari, …show more content…

Nowadays, backgrounds are one of the basic features that can finalise that how interesting the website is (Cronin, 2009). Most of the company using colour as the important element to create the advertisement in order to influence customers’ attention and decision making (Moore and Stammerjohan and Coulter, 2005). Therefore, Doublewoot should change the black and white colour to the colour that is more attractive such as red. According to Belluck (2009), the researchers from University of British Columbia has conducted the tests with 600 people that red colour did better on tests of memory and attention to an element such as memorizing words.sides that, a responsive web company must have a benefit which is readable in the text. Therefore, customers who are using the hand-held devices will no need to pinch and zoom in order to read it (Franz, 2014). According to Boyarski, Neuwirth, Forlizzi, and Regli (1998) has examined that when Times New Roman, Georgia, and Verdana fonts comparing in desktop screens, Georgia was suggestively perceived is the easiest font and more readable than Times New Roman. Hence, Doublewoot should consult and change their font type to Georgia and the font’s size should also change to bigger in order to make customers easier and faster to read it. In addition, the homepage of Doublewoot should put their feature image and also the latest

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