The Supply Chain Case Study: Zappos

Based on the information provided in the case there were a few viable options in regards to expanding the business. However, many of them were resolved within the case. Fortunately enough, there were a few ends left untied specifically related to Zappos’ supply chain. In their supply chain they dealt with many inefficiencies that go beyond their organization.
One is the number of hands the goods pass through before it gets to Zappos’ Kentucky distribution center. The shoes are made in China, shipped to shoe companies in the United States, and then reaches Zappos Kentucky distribution center. If I were to expand the business I would address the unnecessary or excess shipping that the product has to go through to get to Zappos’ distribution center.

Among them some customers are cost-conscious and they are affecting the environment of Zappos. These customers won’t affect Zappo’s business too much because this store has its feedback facility. If those customers have problems regarding price, quality or other issues, they gave positive as well as negative feedback to the website.The feedback shows that 99% of customers are happy with the service given by Zappos.Thus, cost-conscious customers are not affected much by the web store.
Zappos creates a supply web, to maintain sales growth and for the ease of customers. It increased zappo’s sale of products in the online-market; thus, improving the revenue and yearly profits. On the other hand Zappos supply chain was not as effortless as the linear process of placing orders with its suppliers, stocking inventory and shipping orders to the customers. Zappos brought 6pm- a discount online retailer, so the 6pm dot com website sold a product that was in the Shepherdsville warehouse, exactly in the same way as the Zappo’s website.The products were stored in the same way for both sites, even though these two websites shows different