Market Analysis Of Zulily's Target Market

Today, I will be examining the company Zulily’s. I will be describing Zulily’s target market and marketing strategies, which are used to reach it consumers. Next, I will be describing the revenue and business models and merchandising strategies that Zulily’s incorporate into their company. Last, I will be describing Zulily’s creative photography process, the unique technology and the major issues within the business. `
Zulily’s Target Market Zulily’s tends to focus on moms as their target audience According to Market Realist, Zulily’s target market is women around the aged 25-45. Zulily 's target audience is mothers who are on the lookout for unique brands and products for their children; their audience has also been described as “young mothers”.

Within the Zulily’s company they have 2.6 million active customers, 45% of whom were coming in through their phones; and $331 million in revenue, which was up 132% from 2012. Also, Zulily’s wants a business model that will differentiate them from Amazon. The company wants to reduce shipping times. With inventory being important aspect in the business model, Zulily’s wants to reduce shipping by improving a better customer experience within the company. The business model can open the opportunities for returns as Zulily’s can be able to store products in warehouses instead of having to ship them back to the manufacturer.
Zulily’s Merchandising Strategy Zulily’s personalization and merchandising is an important strategy within the company. Zulily’s has better personalization and mobile technology offerings for merchandising than most of the other companies in consumer retail, including Amazon. Also, since Zulily’s consumers faces long shipping time their trying a new strategy, by trying to get a wide assortment of merchandise into warehouses before selling it online, this is a strategy by shorten shipping times, which will benefit the consumer shopping

The biggest components include the company’s e-commerce site, mobile site and personalization of algorithmic. What I think is unique about Zulily’s technology is the images that are created at the portrait studios once the images hit the Zulily’s ecommerce site, the technological vision begins to takes a part in the company. One of Zulily’s skills is its content-management system, ZuStudio, which is designed everything you click, from the types of products that show up at the top of your website, to the kinds of photos you are able identify, which photo angles might perform better than others. This technological innovation is very unique within the company, because its innovation that set them apart from other