Generation Z: An Effective Marketing Strategy For Generation Z

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Community colleges are, historically, known for servicing the more non-traditional population, such as adults who work full-time and individuals seeking fast-paced trade-skills, a successful enterprise (AACC, 2013). In a community college setting located within the Southern Region of Texas, there is an opportunity to study the social expectations and educational needs of Generation Z relative to their college experience compared to other identified groups of students enrolled in the institution. Generation Z accounts for less than 20% of the community college full-time enrollment (AACC, 2013). According to the Daily Nation (2016), they are described as independent, stubborn, pragmatic and always in a rush, Generation Z will challenge Community …show more content…

According to Maslowsky (2013), an effective marketing strategy for Generation Z was a high priority based on its competitive nature and short window of influence. Moreover, companies and organizations of all sizes are taking notice to this class of individuals. Recently, the Chief Operating Officer of Snapchat, the latest social media phenomenon, Emily White shared that the habits and characteristics of Generation Z, were considered to be the most influential people in current times that grew up with the internet (Glum, 2015). This research study will provide community college administrators with a prospective on how to market directly to Generation Z while focused on both their wants and needs in higher …show more content…

It is critical that the current marketer not only consider the now, but the history of the population in which they are targeting to be successful in the future market. Additionally, many are considering now how to target what is being considered, “the new consumer on the block” (Saettler, 2014). The key focus is to appeal to this multi-task and multi-versatile consumer who requires more information based on their value saving mindset. Ultimately, Generation Z does not rely on the market for knowledge, but is self-educated about the market and/or consumables it seeks to engage in for a service or

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