Essay On Brand Loyalty

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1. Lau, Geok Theng, and Sook Han Lee. "Consumers' trust in a brand and the link to brand loyalty." Journal of Market-Focused Management 4.4 (1999): 341-370.
2. Krishnamurthi, Lakshman, and Sethuraman P. Raj. "An empirical analysis of the relationship between brand loyalty and consumer price elasticity." Marketing Science 10.2 (1991): 172-183.
3. Chaudhuri, Arjun, and Morris B. Holbrook. "The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty." The Journal of Marketing (2001): 81-93.
4. Bloemer, JoséM M., and Hans DP Kasper. "The complex relationship between consumer satisfaction and brand loyalty." Journal of economic psychology 16.2 (1995): 311-329.
5. Tucker, William T. "The development of brand loyalty." Journal of Marketing Research (1964): 32-35.
6. Delgado-Ballester, Elena, and José Luis Munuera-Alemán. "Brand trust in the context of consumer loyalty." European Journal of Marketing 35.11/12 (2001): 1238-1258
7. Gommans, Marcel, Krish S. Krishnan, and Katrin B. Scheffold. "From brand loyalty to ...

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