Mistine: Business Strategy

1133 Words3 Pages
bulb-icon

Recommended: The importance of branding as a marketing tool

Since the case was published, Mistine has continued to work with other countries to ensure that their products are safe. Their website and YouTube video bouts their long list of certifications and awards for safety. Mistine is still looking to progress worldwide. They offer new partnership in many portions of their website and mention it several times in their online video. Mistine has also since built a 1,500 million baht distribution center in preparation of international consumers. Per the Mistine website, they were ranked 13th or the direct selling companies worldwide, so they have gained ground internationally since this case was published.
Per the case, Mistine markets its products to Asian women and identifies itself as an Asian company. Mistine has a strong target group for their product. Their employees can be a strength as well. As the case mentions, the employees were once a weakness in Mistine because there was not a strong loyalty to the company. Before Mistine realized how important their salespeople were to the company, turnover was near 200 percent. Once they started implemented changes to address employee issues, create more efficient processes, and produce incentives, their turnover dropped. Mistine has shown that they can recognize their weaknesses and turn them into strengths.
There is great growth in the industry as per the case only 24% of Thailand has bought products through direct selling channels. Plus there is opportunity to open the market in Western cultures as these regions have not actively been sought out in the past. However, Mistine will have to combat with other mainstream direct selling companies. Competition includes Avon, Giffarine, and Amway. As mentioned above, Mistine identifies itself wit...

... middle of paper ...

...Selling in the Thai Cosmetics Market. Marketing Strategy, 5th edition, South-Western/Cengage Learning.
Better Way (Thailand) Company Limited (2013). Our Services. Retrieved from http://www.mistinecosmetics.com/ourservice.php
Better Way (Thailand) Company Limited (2013). About. Retrieved from http://www.mistinecosmetics.com/about.php
Romaniuk, J., Beal, V., & Uncles, M. (2013). Achieving Reach in a Multi-Media Environment How a Marketer's First Step Provides the Direction for the Second. Journal of Advertising Research, 53(2), 221-230.
Neff, J. (2013, September 25). Advertisers Struggle to See the ROI on Branded Content. Retrieved from http://adage.com/article/news/advertisers-struggle-roi-content-marketing/244274/
Fletcher, K. P., & Peters, L. D. (1997). Trust and Direct Marketing Environments: A Consumer Perspective. Journal of Marketing Management, 13(6), 523-539.

Show More
Related

  • Coastal Medical Center Swot Analysis Paper

    1586 Words  | 4 Pages

    Background Information In implementing a strategic plan for Coastal Medical Center, our consulting team has conducted many analyses and formed numerous strategies in order for Coastal Medical Center to be successful. Such assessments include an internal analysis, external analysis, gap analysis, and SWOT analysis. In conducting these analyses, our consulting team was able to better understand the internal environment, external environment, where the organization currently stands in terms of performance, and the major strengths, weaknesses, opportunities and threats that oppose the Coastal Medical Center. From our inquiry, we will be able to establish a strategic plan that best fits the organization’s needs.

    Read More

  • Analysis of Express

    997 Words  | 2 Pages

    Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.

    Read More

  • strategic plan

    1586 Words  | 4 Pages

    After analyzing the Coastal Medical Center, it is apparent that the employees and staff have no conception of the mission, vision, and values of this health care facility. In addition to this lack of structure, CMC has many projects in the midst of production that lack support of a common goal, employees are unsatisfied with their jobs, the two boards lack ability to agree on strategic decisions for the organization,, and the medical center has a dismal reputation when it comes to quality care.

    Read More

  • Communication Technology and Canadian Identity

    1378 Words  | 3 Pages

    Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communication Media in the Information Age. 3rd Edition. Belmont, Wadworth/Tompson Learning.

    Read More

  • Case Study: FedEx

    1055 Words  | 3 Pages

    Valos, M., Polonsky, M., Geursen, G., & Zutshi, A. (2010). Marketers' perceptions of the implementation difficulties of multichannel marketing. Journal Of Strategic Marketing, 18(5), 417-434. doi:10.1080/0965254X.2010.497845

    Read More

  • Nike Case Study

    1597 Words  | 4 Pages

    Etzel, Michael J., Stanton, Bruce J., Stanton, William J. (2004). Marketing. (13th ed.). Boston: McGraw-Hill.

    Read More

  • The Oil Spill Disaster Exposed The Major Factors in BP’s External Environment

    1445 Words  | 3 Pages

    Ferrell, O. C., & Hartline, M. (2012). Marketing strategy, text and cases (6th ed.). Stamford, CT:

    Read More

  • Violent Video Games and Increased Aggression

    1900 Words  | 4 Pages

    Journal of Public Policy and Marketing 18 (1999): 270. Communication & Mass Media Complete. EBSCO. DePaul Library. 7 Mar. 2008.

    Read More

  • The Media Effects in the Cold War Between USA and Soviet Union

    1649 Words  | 4 Pages

    Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.

    Read More

  • Marketing Process of An Herbal Shampoo

    1390 Words  | 3 Pages

    Armstrong G. & Kotler P. (2007) Marketing: An Introduction 8E Upper Saddle River, NJ Pearson Prentice Hall Publishers

    Read More

  • Case Study Of Mustela

    1246 Words  | 3 Pages

    Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach

    Read More

  • Studying the Media Rather Than Simply Consuming It

    1658 Words  | 4 Pages

    Sinclair, John (2002) “Media and Communications : Theoretical Traditions”, in Stuart Cunningham and Graeme Turner (eds), The Media & Communications in Australia, Allen & Unwin, Sydney, pp.23-34.

    Read More

  • Propaganda and Stereotyping

    1380 Words  | 3 Pages

    Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communications Media in the Information Age. 3rd Edition. Belmont, Wadsworth/Thompson Learning.

    Read More

  • Digital Information In Jamaica

    1001 Words  | 3 Pages

    Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.

    Read More

  • Importance Of Marketing Communication

    948 Words  | 2 Pages

    Marketing communications is the best way to appreciate the value of the goods and services offering by organization. Traditional tools of marketing communication disciplines are five: advertising, sales promotion, personal selling (see the EBS Sales Force Management text), public relations and direct marketing. There are also media in which time and space can be bought or used to deliver messages to target audiences. Organisations are planning which appropriate mix of these tools and the choice of media has for a long time been largely predictable.

    Read More

More about Mistine: Business Strategy

Open Document