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Competitive strategies for small business
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Executive Summary
The global economy in today’s world is very competitive and it’s difficult for the companies to survive in such large market. Globalization has drastically affected the companies, which resulted in their low phase. This report analysis, that the studied company Platinum Concept Pty Ltd is only familiar with the manual system in their working process and is not aware of new automated machines or computerized systems. Hence, it has affected its growth and attainment resulting in devolution. Moreover, this report suggests adoption of Business Process Management for Jim’s business to retrieve its position by substitution of current manual practices with hi tech processes, good strategy and more fitting management to go along with it. Thereupon, it will be a methodize and a well-structured company which will eventually boost their performance along with aid in developing and maintaining good relations with its customer’s and also to withhold the company’s brand name.
BPM and Strategy
Business Process Management is defined as the achievement of an organization’s objectives through the improvement, management and control of essential business processes. (5)
In today’s fast changing business environment, companies need a competitive edge to survive. Globalization has increased the competition and stress for Platinum Concept. Jim’s company presently focused on differentiation strategy, but now customers focused on necessities and not luxuries. Therefore, they need to develop a strong market strategy. And implementing BPM can aid in the same. BPM strategy provides the business with greater agility to adjust to changing circumstances. (1). Strategy is developed keeping the internal and external views...
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...ast information. Technicians now have a great tool.
“In less than one year, we have seen a payback on our investment. We are saving money on hours worked, there is less human error, no more unnecessary driving from wrong directions, and fewer customer service issues.”— Josep Fabregas, CIO, Abantia
(quoted in SAP/www.sap.com/Australia/customer-testimonials)
Recommendation
To conclude this report, we strongly advice Jim Pty Ltd:
1. Automation and improvement of processes in the company.
2. Control establishment in the value chain to improve performance by employees.
3. Maintaining records in the system instead of papers.
4. To follow the demand pattern and hold little buffer stock.
5.Forming strong marketing team to develop promotional and advertising strategies for the product.
6. Invest a little in Research and development for competitive advantage.
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Arthur, A., Thompson, Margaret, A., Peteraf, John, E. Gamble, A., J., Strickland III. (2014). Crafting & Executing Strategy: The Quest for Competitive Advantage 19e: Concepts & Cases. C6-C25.
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