How Businesses in the 21st Century Are Different from Earlier Businesses

1560 Words4 Pages

The best way to leverage businesses for the 21st century is to unleash the potential of Internet marketing onto your business promotion methodologies. Here we see how these methods can be put to use.
Summary

Businesses have changed. The change is for the better.
How Businesses in the 21st Century Are Different from Earlier Businesses

As we all know, the way businesses were done before has totally changed in our age. Technology has totally changed the way we look at business methods in terms of marketing, execution, service and other related aspects. The computers have become a lifeline of our business and day-to-day lives. With the help of the latest software applications, computers can execute the work of more than 5 to 6 people and indirectly provide with a great amount of time and financial savings.

Nowadays, people are using emails, blogs and websites as a means of communication which helps us to save time and money, it also helps our customers to know about our service as and when they want. Customer service has become far better due to technological advancements.

In this 21st century, even the way we promote our business has totally changed due to change in thinking of buyers. For example, earlier we used to depend on paper ads but now this is getting changed drastically by the use of online classified ads, TV and radio and ads many other new options that have become available for us to promote our products and services.

Previously, it would be very difficult to get to know how a particular business operates and how they are performing in their business. Hence, it was difficult for businesspeople to keep an eye on each other. However, that has now become possible through the various means available on the Internet.

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...romote our product we use to do cold calls, mail marketing, road promotions, place ads in newspapers, all of which were very costly and also time-consuming. Also, it wasn’t possible to target customers; all you got were general visitors.

But since the time the Internet has become a business mainstay, all this has almost changed. People have discovered better means on marketing online. The major benefit of Internet marketing is that targeted buyers come to you and you don’t have to go in search of them. This makes the conversion rate very high as they are looking for a product and we have it.

There are many different ways of going about Internet marketing, such as those mentioned below:-
1. SEO (search engine optimization)
2. Article marketing
3. Blog marketing
4. Forums posting
5. Blog commenting
6. Social network marketing
7. Video marketing
8. Podcast marketing

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