Internet Marketing and Social Media

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Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.

The Internet was not always as convenient as it is today. The high speeds available have grown exponentially since the introduction of bandwidth. “Until 2007 most Americans lacked high-speed Internet connections at home” (Conlin, 2014) Also, the amount of people using the web globally has increased over a thousand million since the turn of the twenty-first century. “The Worldwide Web (WWW)2 – as a medium for entertainment and news – did not exist as an effective communications medium until the 1990s.” (Conlin, n.d.) This development of the web has created a means for Internet marketers to reach limitless potential customers all over the world.

Internet marketing has reached new heights because of web programing. Google first introduced algorithms that allowed its marketers to follow individual people’s web searches and sites they visited.

The search engine provided marketing executives with information about the viewing habits—what viewers saw, how long they spent on the page, and what links they clicked. Google made it easy for marketers and advertisers to find out who looked at what website (media) and when, giving marketers the opportunity to target their advertisements more effectively. (Conlin, 2014, p. 6)

The algorit...

... middle of paper ...

...rol what people say about the company and it brand or product.

In addition, the Internet has created a medium throw, which companies can communicate with their customers instantly and in real time. Before, if a customer has a program with the product had to call the company and wait on the phone for hours, bust customers can just go online and get all the help they need from the companies website and even live chat with companies representatives. These expand the company’s horizons and help them help as many customers at a time than they would have with the Internet.

Works Cited

Conlin, J. (2014, August 29). The new media and marketing landscape. Retrieved from http://www1bpt.bridgeport.edu/~jconlin/InternetMarketing.pdf
Conlin, J. (n.d.). Marketing and Advertisement. Retrieved from http://http://www1bpt.bridgeport.edu/~jconlin/Marketing%20and%20Advertising.pdf

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