Impact Of Social Media Marketing

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How to increase business with Social Media Marketing

Did you know more than 92% of small business owners strongly agree to the importance of social media marketing for business? Or that social media marketing has a 100% higher lead-to-close rate than outbound marketing?

According to Marketing Guru Neil Patel-

“Social media is the fastest growing trend in the history of the world.”

What is social media marketing?

As per Wikipedia
“Social media marketing is the process of gaining website traffic or attention through social media sites.”

However, Neil Patel again defines it appropriately

Regardless of the industry, you serve, investing in social media marketing will help your organization grow. Not only in terms of dollar-dollar bills …show more content…

It gives you heaps and heaps of useful data and offers the most relevant ad targeting for your business.

Image Source: Simply Zesty

Using Facebook as an advertising platform, Shopify acquired new merchants and achieved greater efficiency to drive high-quality leads at a lower price.

Image Source: Shopify

They executed real-time optimisations and scaled their program globally as well.

10x drop in cost-per-lead (CPL) vs paid search adverts
50% reduction in CPL using Facebook Custom Audiences
150 countries, one marketing platform to reach them all

What more can you ask for?

Learn more about increasing business with Facebook here.

Twitter

Did you know there Twitter more 350 million tweets are sent per day?
That’s a very big number considering the constraint of 140 characters per tweet.

Even though it seems like Twitter is rampaged with celebrity gossip, there is more to it than meets the eye. The key to making your brand’s Twitter presence noteworthy is having a clear vision for what you want to accomplish and a plan to achieve those goals. In other words, you should be thinking about both the means and the ends of your social media …show more content…

They were able to lift 1.3 points in favorability.
They received 8,365 clicks to their website.

When posting on Instagram, make the most of Hashtags, give appropriate CTA to each post. Instagram doesn 't allow you to link your posts to your website, so your profile bio is your only chance for a website link. Make the most of it.

Pinterest
It took a while for Pinterest to enter the scene of social media marketing. But they are one of the few social channels to boast a whopping 100 million active accounts.
With their new search engine, Pinterest is all about search with pictures, not words.
There are already 130 million visual searches on Pinterest every month, with furniture, home decor and style ideas being the most popular things people are searching

BuzzFeed a news and entertainment website used Pinterest to find the hot current trends and get ideas for stories. According to one study, BuzzFeed has witnessed exponential increase traffic through Pinterest.

BuzzFeed was getting traffic from Pinterest on a post published over 2 months ago
From the top 100 BuzzFeed posts on Pinterest, over 30% of the traffic are to funny

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