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Globalization and international business context
Globalization is the propensity of organizations, advancements, or methods of insight to spread all throughout the world, or the procedure of getting this going. The worldwide means global economy is in some cases referred to as a globalism, considered as a completely interconnected commercial centre, unrestricted by time zones or national limits. Due to the globalization nowadays international markets are growing rapidly and a lot of multinational companies are focusing their strategies to international customers. This is really a holistic approach. So most if the company’s international management and managers are good and future orientated. International management is the
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Furthermore, with speedily increasing globalization, international business has become a popular trend and has drawn the attention of business executives, related officials and academics. International business is different from the local or domestic business. As far as the international level, the globalization of the world economy and the differences between countries present both opportunities and challenges to the international businesses.
The Forces behind the globalization
1. Increase in and Expansion of Technology
2. Liberalization of Cross-Border Trade and Resource
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Primary objectives would include the following:
1. Market seeking motives
Businesses expand to foreign countries to seize marketing opportunities arising due to differences in stages of life cycle for different products, which varies considerably
Among different countries. And Products with unique attributes are unlikely to meet any competition in the overseas markets.
2. Economics motives
Higher profits from overseas business operations form a significant motive for international expansion. Such differences in profitability may be due to a variety of factors, including
· Price difference between various countries.
· Fiscal incentives by host country
· Low cost such as productions and labour
Hill, C.W.L (2005). International Business: Competing in the Global Marketplace (5th ed.). McGraw-Hill/Irwin. New York, NY
Sakarya, S., Eckman, M. & Hyllegard, K. H. (2007). Market Selection for International Expansion - Assessing Opportunities in Emerging Markets. International Marketing Review, 24(2), 208-238.
Firms exist with the purpose of create and deliver economic value (Bensaco et al 2010, p. 365); therefore, business that create better economic value than its competitors will attain an advantage position in market place. Companies might try to improve its sales (profit) through domestic expansion, product diversification or by internationalisation; this report will focus on the reasons of espressamente Illy to expand internationally; additionally, its sources of competitive advantage and, the analysis of three markets in which company want to participate.
...nd expand their markets. The main advantages of this strategy are tax subsidies and reduction of the price escalation risks associated with customs, duties, and transportation costs. The main disadvantage of this option is the slow entry into foreign markets.
When it comes to doing business internationally the decision making is more complex. There are many interactions between each country that need to be addressed. In order for a business to be successful in the international market they need to examine and analyze all the facets of their company. They need
15. Hill, Charles W.L. International Business: Competing in the Global Marketplace. New York : McGraw-Hill, 2007.
If a company has set its objectives there is need to look into the following. Which countries are their target market and who are the consumers and how or which marketing strategy should they use to reach the consumers. The company needs to know what products are best for their chosen customers and if there may arise a need to adjust the company should be ready for it. The other thing they should consider are the import regulations in their country, market and the global rules also should focus on the competition involved looking...
For any company, globalization brings with it many new and complex decisions. Plunging into unknown waters, a company must make decisions regarding research, segmentation, targeting, positioning, pricing, distribution, and advertising, to name a few. This paper will analyze the globalization process, describing the many motivations that influence a company to internationalize. First, the problem of deciding whether to internationalize will be analyzed and questioned. The paper will then detail some key challenges that a company could face when expanding operations into an international market.
The current business environments require firms to be highly aware of expansion of the global market. Entering a new market without sufficient understandings and preparation is never a good choice of companies to further their endeavor. Accordingly, a firm should take deliberate steps to analyze and recognize promising targets. For a company, especially an SME, the market research is an important issue that firms need to deliberate due to the limitations of its resources and capabilities. Researching the potential export markets is the significant preparation that needed to carry out prior to entering an overseas market because not many companies really comprehend geographical, social, economic facts of the foreign countries in comparison with the home countries (Cavusgil, 1985). Besides, researching for the international market opportunities is not a discrete activity, but a combination of collecting, analyzing, and concluding data logically.
Global expansion has developed a tactical imperative for nearly all large organizations and multinational corporation (MNC) managers have a great deal on their hands in developing, monitoring and changing these strategies. Becoming international is an important factor in assisting organizations in becoming globally competitive. As we know, trading and bartering have been around since primordial times and trading has become global. As described by Cateora, Gilly, and Graham (2013), “a huge portion of all consumer products – from automobiles to dinnerware – sold in the United States is foreign made” (p. 7).
As all the countries are on the way to globalize with each other, business is not the exception. Globalization in business definitely brings a lot of great opportunities for many countries. However, in order to make the best of the globalization in business, management is the golden key to that success.
International Marketing, at its simplest level, involves the firm making one or more marketing mix decisions across national boundaries (Jobber, 2010). At its most complex level, it involves the firm establishing manufacturing facilities overseas and coordinating marketing strategies across the globe (Jobber, 2010). There are various reasons for going global, some of which are: to find opportunities beyond saturated domestic markets; to seek expansion beyond small, low growth domestic markets; to meet customers’ expectations; to respond to the competitive forces for example the desire to attack an overseas competitor; to act on cost factor for example to gain economies of scale in order to achieve a balanced growth portfolio. The methods of market entry that could be used are indirect exporting (for example, using domestic –based export agents), direct exporting (for example, foreign –based distributors), licensing, joint venture and direct investment. I found this par...
Globalization Of Management: Globalization is grounded in the theory of comparative advantage which states that countries that are good at producing a particular good are better off exporting it to countries that are less efficient at producing goods. The phenomenon of globalization consists of three interrelated factors- proximity, location, and attitude. Taken together, these three factors of globalization emphasize the unprecedented lineup and complexity that confront a global manager.
Globalisation has been one of the most significant developments of the last half century, and issues such as trade and international commerce have become increasingly important. In consequence, problems such as poverty, unfair wages and poor working conditions in third world countries have been drawn to the attention of consumers (Hayes and Moore, 2007). This is a growing global issue which cannot be ignored by anyone concerned about the problems in developing countries. Free trade and Fair Trade have both been offered as solutions to these issues.
Stonehouse, G., Campbell, D., Hamill, J. & Purdie, T. (2004). Global and Transnational Business (2nd ed.). Chichester: John Wiley & Sons.