Export Based Business Strategy

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Export based strategy

The term export can be defined as a means of shipping goods and services from a countries port also known as selling goods from ones country to other countries or other markets overseas. Export strategy is a way in a company sets its rule of operation in the export business helping it to achieve the objectives set. With an export strategy a company will be able to will clearly define its raw materials, finances and the personnel to help it achieve its goals. It helps a company to provide quality services to the customers both new and old helping also to deal with service providers. The company will emerge as well organized one with clear goals and strategies to attain the goals. (Foley, J. F. 2004:22).

In case a company wants to be successful in their export business the following should be considered. The goals of a company are in harmony with the exporting business and what the company wants to gain from the export. The main company resources such as, capacity of production finances, management and personnel, that the export process will need. The last factor a company should consider is whether the cost incurred in the business will yield the required or worth profit/ benefits.

If a company has set its objectives there is need to look into the following. Which countries are their target market and who are the consumers and how or which marketing strategy should they use to reach the consumers. The company needs to know what products are best for their chosen customers and if there may arise a need to adjust the company should be ready for it. The other thing they should consider are the import regulations in their country, market and the global rules also should focus on the competition involved looking...

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...he market and lack of an all-round business plan covering all aspects. For the company’s discussed it will be very easy to achieve the goals and be one of the successful company’s in the country and global wise.

References

Adams, R., & Adams, T.(2003). Start your own import/export business: Your step-by-step guide to success. Irvine, CA: Entrepreneur Press.

Foley, J. F. (2004). The global entrepreneur: Taking your business international. United States?: Jamric Press International.

Loos, N. (2006). Value creation in leveraged buyouts: Analysis of factors driving private equity investment performance. Wiesbaden: Deutscher Universitäts Verlag.

Woodward, D. (2001). The next crisis?: Direct and equity investment in developing countries. London: Zed Books.

Woznick, A., & United States (2000). A basic guide to exporting. Novato, CA: World Trade Press.

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