Scott Szwast The Global Business Next Door Summary

905 Words2 Pages

Scott Szwast’s speech entitled, “Scott Szwast: The global business next door” was an informative look into international trade in America and the effects thereof to a business’s growth potential. Szwast used this speech to dispel the idea held by many American’s, which is that global trade is a market for large corporations. According to Szwast, many business owners don’t take advantage of the business opportunities across the world because of “self-imposed borders”, which are doubt, uncertainty, and fear.
Success Among Businesses – International Trade
The most important aspect of the Ted speech presented by Swartz is that it provides business owners and future entrepreneurs with a different perspective as to how to grow their company’s …show more content…

Many business owners and entrepreneurs are doubtful about the global opportunities available to their business. In other words, business owners don’t give consideration to the world markets, instead they tend think locally in terms of gaining customers. This doubt however is unfounded. The international trade commission reported that 70% of the world’s purchasing power and 95% of the world’s consumers are located outside of the United States, which means that there is a massive market that is currently untapped by 99% of business in America. In addition to doubt, there is the uncertainty about exporting to other countries, this uncertainty may stem from lack of knowledge about foreign trade and the international laws. A business owner may be uncertain about how, when, where, and to whom it is legal to ship their products. Although, this uncertainty is understandable it is not required for businesses that are conducting business legally within the United States, business owners should remain mindful of this so that they can push their uncertainties aside. The last factor that deters businesses from international trade is Fear. Fear that there will be unforeseen and uncontrollable issues with transporting goods such as: theft, loss, damages, diversions, and/or regulatory penalties that may be imposed on the business. Although, there is a …show more content…

The numbers presented about trade outside of the united states is impressive. What is even more impressive is that there are less than 1% of companies in the U.S. that export, which is the lowest level of active exporters in the industrialized world and 70% of the world’s purchasing power exists outside of the U.S. This means that export in America is virtually an untapped market and many businesses are overlooking the opportunity to service a majority of their consumers. There is no reason to let fear, uncertainty, and doubt prevent a business from growth. Knowledge is the most useful resource to any individual and business, therefore if knowledge is obtained regarding the matters that bring about fear, uncertainty, and doubt it can easily be determined whether these thought are substantiated or not. Prior to watching this video, I too believed that in order to be successful in the global markets a company had to reach the level of becoming a large, reputable corporation, however, now that I have been equipped with this knowledge I have a new perspective on the growth of a business’s finances and organization. As Scott Szwast stated “In

Open Document