Comparison of Northwest Airlines and American Airlines
Globalization
Globalization can be defined as “making worldwide in scope or application”(1). In this comparison of the global corporate culture of Northwest Airlines and American Airlines several areas will be addressed. The strength of the global culture with-in the companies. The fit of the company to the global marketplace, and the adaptive ness or the empowerment of the employees will be examined and compared. Perhaps more important, than whether they currently have a global atmosphere, is whether they can improve or create this atmosphere. A comparison between the two airlines will be made on their mission statements, information dissemination, global-mindedness, career
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We are an Equal Opportunity/Affirmative Action Employer,” this quote reflects its view on diversity greeting people who visit their website for career opportunities. Believing that diversity brings forth creativity Northwest has opened its doors in favor of it. Creativity is the heart of business success. There was one time in job culture that everyone was expected to be alike, but due to the melting pot that our nation has become, diversity is paramount.
The adaptive ness in this company has to be greater than any other airline in order for them to compete in all regions throughout the world. Northwest Airlines have to maintain their adaptive ness by entering strategic alliances with many of the world’s most valuable and trusted airlines. Providing customers with service to more that one hundred and twenty countries and six different continents. Northwest airlines have been one of the top training companies to produce an adaptive environment in different countries and cultures within those cultures. The fitness of Northwest airlines is based on ethics, hard work and new ideas. Ethics are vital to a company’s success, due to the fact that other company ethical foundation is tarnish. The consistent loyalty and service throughout northwest airlines makes it a growing competitor in the major airlines. New ideas bring forth more efficient ways to serve the customers. In conclusion, the adaptive ness, hard
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Just as there are cultures in larger human society, there seem to be cultures within organizations. These cultures are similar to societal cultures. They are shared, communicated through symbols, and passed down from generation to generation of employees. Many definitions of organizational culture have been proposed. Most of them agree that there are several levels of culture and that these levels differ in terms of their visibility and their ability to be changed. The definition of organizational (corporate) culture is a pattern of basic assumptions that are considered valid and that are taught to new members as the way to perceive, think, and feel in the organization. In both American and Northwest airlines, their cultures provide a sense of identity to the members and increase their commitment to the organization. American and Northwest airlines have both been in operation since the early 1900’s. Both company’s employees seem to internalize the values of the company. They find their work rewarding and they identify with their fellow workers. This, in turn, enhances their level of motivation and causes the employees to be more committed to their company. Culture is a sense-making device for organization members. It provides a way for employees to interpret the meaning of organizational events and reinforces the values in the organization. Culture also serves as a control mechanism for
The two airlines have minimal similarities; each is successful at what they do and are no-frills
Southwest Airlines: A Case Analysis. ORGANIZATIONAL ANALYSIS It is evident that the greatest strength Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate.
Globalisation is the process where a business will expand and operate over international boundaries. In doing this, wider communication with the world can be established, the potential to explore new markets can occur and employment opportunities can be created for residents of the countries in which International businesses are situated. Qantas has entered the global airline market successfully since 1958 when it offered the first “round the world” air service, in 1999 joined the Oneworld Alliance which consists of eight of the world’s top airlines (Aer Lingus, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia and Lan Chile). When travelling to Europe, we experienced globalisation when purchasing airline tickets through Qantas’ website which were later discovered to be affiliated w...
Organizational cultural is the system of shared beliefs and values that develops within an organization and guides the behavior of its members, while organizational structure is an expression of social and economic principles of hierarchy and specialization (Kinicki, 2015). Both the culture and the structure of an organization are important things for management to understand in order to successfully set and achieve an organization’s goals. Companies who excel in highly competitive fields can attribute their successful economic performance to a cohesive corporate culture that increases competiveness and profitability. This culture is best utilized in an organization that has the necessary structure to allow its employees to coordinate their
Critical thinking has been defined in great depth over thousands of years yet comparison of many of these definitions show the emphasis alters between what characteristic is deemed most important for each individual. However the definition alters, the same three important principles are always included: scepticism, open-mindedness and objectivity. It is important for each individual to conclude his or her own definition of critical thinking to enable a specific authenticity that equates to an individuals academic work. This essay will show that while the true meaning of critical thinking doesn’t change, adapting a personal definition is vital for success in higher education and life skills.
Today, many companies enter the global market, and some companies have become extremely successful in the global marketplace and others still struggling. In Theodore Levitt’s article “The Globalization of Markets”, he states that a well managed corporation focuses on selling standardized products with high quality and low priced instead of focuses on selling on customized products with high cost. Levitt defines the differences between multinational corporation and global corporation, and adopts many specific examples to proves his view. He defines the multinational corporation who operates in many countries and adjust its product based on the taste of specific region. This will result in a high cost to produce the product because company have to input more resource into each individual product. However, global corporation sells similar product worldwide at relative low cost. According to Levitt, the cultural differences are becoming more and more “homogenized”; therefore, becoming a global corporation will lead to the successful of the company in the global market.
Schermerhorn, J. R., Hunt, J. G., & Osborn, R. N. (2005). Organizational Behavior. 9th edition, Chapter: 9. New York: John Wiley & Sons, Inc.
In order for companies to maximize profits and productivity, it is important that they implement managerial economics on both a day-to-day and strategic basis. This paper will compare and contrast Southwest and Continental Airlines from a managerial economic perspective. The goal of the paper is to critically analyze both companies on their use of managerial economic practices.
While technological innovations can provide increased opportunities for organizations and give them a competitive advantage, not all employees respond well to changes in their everyday workflow. When an organization updates its systems, it can face some resistance from employees, especially when the employees do not feel properly trained and lack the confidence in using the new system. Employees may grow frustrated and become less productive and efficient. In some extreme cases, technology can also replace some of their duties and make their positions obsolete, leaving them out of a job. This ties back to the need for job security. Technology has come a long way in the past 50 years and the types of challenges just mentioned are a lot more common in this day and age than they were before. Therefore, managers need to adapt to this changes in the work environment and find a way to satisfy their employees’ needs while increasing work performance and
The growth of technology has been massive in the past years and this has improved the business world and workplace in general this affects the working life of individuals. Employees of any organization can simply communicate with a client who’s at a distant office across the world. These new technologies offer a broad variety of services and opportunities. They are all part of single factor: they are all increased in efficiency and are all productive.
It seems that schools are not focussing enough on the concept of critical thinking in their curriculum. Critical thinking should in fact be an aim of education and be a large part of the school curriculum. Critical thinking is a crucial tool for students to survive and progress through the outside world after graduating school. Once in the outside world, there will no longer be teachers spoon-feeding answers; critical thinking is needed for students to process and solve any challenges and problems they face themselves.
Improving employee productivity through the usage of technology can be a double-edged sword. When considering making an investment into a new technology, it’s important to find the right balance between functions and features that best benefits your business and increases employee
To remain competitive and employable in the twenty-first century workplace, society today must conform to the changing demands. Technology is one of the principal driving forces of the future; it is transforming our lives and shaping our future at rates unprecedented in history, with profound implications, which we cannot even begin to see or understand.
Organisational culture is one of the most valuable assets of an organization. Many studies states that the culture is one of the key elements that benefits the performance and affects the success of the company (Kerr & Slocum 2005). This can be measured by income of the company, and market share. Also, an appropriate culture within the society can bring advantages to the company which helps to perform with the de...
John R. Schermerhorn, James G. Hunt, Richard N. Osborn (2008). Organizational Behavior 10th ED. Retrieved November 12, 2010 from Academic Search