Bella Cola Vita Case Study

The context of this summary is about the service process of Bella Vita, an Italian inspired restaurant and bar in New Plymouth. The whole purpose is to gain knowledge and to analyze various aspects of services provided by Bella Vita. The primary objective is to experience the service offered by Bella Vita and to figure out its service outcome. It is followed by collecting secondary data about the services offered by the restaurant, analyzing the pros and cons, and providing conclusions and recommendations.

Bella Vita, which is located at the heart of the city, specializes in Italian cuisine. It costs around $70 for two people and provides variety of services like dietary menu, kids menu, group meal and BYO (Bring Your Own). Bella Vita’s service

In order to assess their service, information was collected from both primary and secondary sources (Saunders, Lewis, & Thornhill, 2007). General opinion from customers denotes that the restaurant’s food arrives quickly, the staff is friendly, food tastes good all the time, a meal is well priced and the restaurant has lovely dining room with a lot of evening sun (Zomato, 2014). Some additional opinions include limited pasta options and less variety of traditional Italian food (Trip Advisor, 2014). On the whole, about 50% of the customers felt that the service was excellent. Only 9% of the customers felt that the service was poor (Trip Advisor, 2014). When comparing the satisfaction factors, most of the customers are happy about Bella Vita’s environment followed by its dessert (Dine Out,

Quality of food is good and they have a huge variety of wine choices. We felt comfortable and satisfied. We have intentions of spreading the word and recommending Bella Vita to friends as we feel reassured (Johnston, Clark, & Shulver, 2012). Some points of service failures are that there is limited staff in the kitchen, lack of knowledge and skills are noticed with a couple of staff, restaurant’s website was down for a few days and table contention becomes visible when previously booked guests arrive