Analysis fo Advertisement for the Campaign to End Obesity

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This advertisement was released by Campaign to end Obesity, more commonly known as the Obesity Campaign. Is a company that was founded in 2007 made up of alliances with leaders from Administration, Congress and federal agencies on legislation and polices to prevent obesity. Their priorities consist of recognizing obesity as a disease that can be treated and bring into line support from the federal. The federal will help with food programs with nutritional guidelines and making healthier foods affordable. Another thing is they try to get Americans active and be fit, for a better a life style. Their mission statement being, “We support and encourage the adoption and enactment of U.S. policies, procedures and laws that are designed to reduce the prevalence of obesity in the United States.” In other words, the Obesity Campaign is programed to help people with needs with heath issues through programs and laws that can be passed by the federal government. The Obesity Campaign is very well known for their bold, current, and controversial advertisement. Many of their ads have superficially insulted people, some even make fun of big companies that reverse their slogans. This advertising uses a technique known as shock advertising. It is supposed to evoke a stronger emotional state and significantly increase attention. The Obesity Campaign is a perfect example of the overall shock advertising technique, so they go to unimaginable lengths to put meaning in their ads, even if it leaves the viewers shocked. This image is telling the viewers what McDonald’s can lead to health problems. It’s saying that eating McDonalds' can lead to obesity to even health problems and even lead to death. It is targeting people who usually eat at McDonald’s tha...

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...d every day, so many organizations only take a little time to send that ad to me recognized.
Overall see through the creators point of view and from the viewers stand point, the image really grabs the attention. The image can be a common ad that everybody in America can recognize, because everyone knows McDonalds'. The text and the image can be remembered and can be criticize about McDonalds'. I personally would agree with what the image is trying to say because we Americans know that the United States of America is really the number 1wiht the most obese people. My opinion is really agreeable, because who doesn't live a hard life not being able to do what one does as a kid. I would support the image and actually join the Campaign to end Obesity to help our Americans be a great country. It's best to recover and be strong again as a nation that helps one another.

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