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Advertising effects on children
Advertising effects on children
Advertising effects on children
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Consumers and health organizations have sought to acknowledge the accumulating problem of childhood obesity in the United States. This research will provide evidence that television advertisements influences food preferences, and is associated with the increased epidemic of obesity among children. I will be talking about food advertisement and its effects on children. Today food companies have make children their biggest targets. A food marketer is interested in youths as consumers because of their purchasing power and their influence over their spending habit. I will be attacking the different aspects that the food advertisements have on children, and the health effects sustaining to food advertisement. I also will be taking different measures of demonstrating different studies to support my topic. The biggest source of media message is television and parent’s best defense against poor nutrition is controlling the power of the television.
Even though American children are overweight or obese, fast food companies still continue to aim unhealthy food to children. For the most part, food that is aimed at these children is high in sugar, and fat, and is not beneficial to their developing bodies. Food advertisement companies use creative strategies in food promotion, such as characterization, animation, humor, and themes. They focus on using appeals and messages that are attracting to children. When children see a certain advertisement that is pertaining to food and play, they assimilate it faster than we know.
A child who spends too much time in front of the television is more susceptible to health problems. A major cause of obesity today is the frequent viewing of television, causing children to become less physical active. Childre...
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... not include any direct appeal to children to persuade adults to buy products for them or to discombobulate children as to the value or cost of a given product. The goal of these rules is to protect children from advertising that exploits their naivety. There’s different ways both parents, and food marketers can control or eliminate food advertisement that is being aimed at children. A good way to control this is self-regulation. Some of the potential modifications that could be made include, banning fast food advertising on child-targeted television; regulating food advertisements directed at children and the companies who produce them; increasing parental intervention. Parents can play a big role in controlling the power to their TV whether by switching in between television programs to avoid food advertisement or recording shows that you allow your kids to watch.
...f television advertisements for junk food versus nutritious food on children's food attitudes and preferences. Social science & medicine, 65, (7), pp. 1311-1323.
From cartoon and sports to having the toys in meals in a huge display and lowered. There are even advertisements that trick adults. They are convincing, but it can all be stopped with just simple reminders that it’s not real or it’s not good to have this in your body. These reminders can help America become less obese and more health conscious and can even affect the way children think as they grow up surrounded by them. The United States is slowly increasing its awareness of the condition that it is in by companies improving foods and people paying more attention to the nutrition’s in foods. Also many food companies have died down on television advertising for kids, but it is still found in other expressed ways. While it is okay to advertise the question of is it okay to advertise to children is still not answered. It all depends on the consumers what is right and wrong and how to approach each product. Obesity from these products can be cured by hard exercise, but this is not recommended for children. It is more efficient for children to just eat healthy as they are still growing each day. So the next time an ad pops up on the screen and that little girl or boy is focused on it try to explain to them by reading the ingredients or the nutrition label why they should not eat it often. With small steps like these children
There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it! As a child I remember that I wanted many things I saw on T.V. like Carl's Jr, Lucky Charms, Mcdonald's, Gushers, ect… When eating these food products, as you get older it affects your health. A good
"The Impact of Food Advertising on Childhood Obesity." The Impact of Food Advertising on Childhood Obesity. Web. 06 May 2012.
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
...ance, there needs to be organizations that limit food advertising; just as was done with cigarettes. Even though it is evident that fast-food companies are winning the marketing battle, their success depends solely on their returning customers. Should people stop eating the tempting fast food, and start making time in their day for exercise, not only would fast food companies suffer greatly, but we might have a chance to veer away from our heavy fates. Most importantly, media productions that educate people on the truths of the fast food industry should continue to focus on the risks and consequences of obesity, particularly on groups most susceptible to targeting from fast-food companies? marketing campaigns: minorities and children. With increased education and a pro-active stance on regular exercise, people can start to reverse the trend of obesity in America.
Any agency that uses children for marketing schemes spend hundreds of billions dollars each year world wide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume such harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities. It contains dissatisfaction that leads to over consumption. Children are particularly vulnerable to this sort of manipulation, American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statics on consumers in the food industries. The relationship that encourages young children to adapt towards food marketing schemes, make them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising incurs young children that are attracted too certain objects or products on the market.
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
The author tells us how companies are profiting from these advertisements by targeting kids. He concluded that many kids spend more time watching TV than going outside to play. These TV ads are influencing kids to purchase products that may not be good for their life/health. Children are influenced to purchase products that can affect their mental and physical health. One of the biggest contributors to the increase in childhood obesity, and also complications such as type 2 diabetes, is the effect of advertisements done by the food industry.
Worcester Polytechnic Institution. "Fast Food Marketing to Children." Public Health Communication. (2007). http://www.wpi.edu/Pubs/E-project/Available/E-project-082107-231740/unrestricted/Appendix_1.pdf (accessed February 17, 2014).
Beales III, J. Howard, and Robert Kulick. Does Advertising On Television Cause Childhood Obesity? A Longitudinal Analysis. Journal Of Public Policy & Marketing 32.2 (2013): 185-194. Business Source Complete. Web. 19 Nov. 2013.
From the day we were born into this world, we have learned to seek food to help fuel our bodies. Deciding on what to eat is just one of the many choices we make every day, but what types of factors influence children in their food choices and preferences? This paper will analyze the prospect of food related advertisements and its influences on the food choices children make and the next steps we can take to approach this issue. Internet and television programming displaying food advertisements negatively affects children’s food choices, as it targets their psychological vulnerability, poor lifestyle and unhealthy food choices represented in advertisements have the ability to cause early onsets of chronic diseases and
Fast food chains marketing to children For years, fast food chains have tried to market to children, trying to lure them in to buy their product. They use different types of marketing strategies in order to get kids to want their product. Parents don’t realize the negative effects of their kids eating fast food during their development stages. These companies are making millions of dollars marketing to children, and are not concerned about the well-being of the children. Fast food chains should not be marketing to children, because it has a negative effect on children’s health, kids are not old enough to fully understand how bad fast food is for them, and marketing to children is part of the reason the childhood obesity rates are so high.
That can urge children to go to fast food industries. The Fast Food Industry is always targeting America’s youth. The amount of obese children have gone up by the triple in the amount. T.V commercial will enter children’s minds, making them think about the product. “Children are known to view thousands of fast food commercials.” Children at the age of 6-11 will see about 4 commercials about food. With this, said businesses are using this to talk directly to
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.