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Effect of advertising on youth
Effect of advertising on youth
Effect of advertising on youth
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The question of morality doesn’t exist in the marketing field. Marketing firms are willing to do anything for an increase in profit, even if it means to sell to young children. Before, only a limited amount of American companies directed their marketing at children. Unfortunately, today children’s get targeted by phone companies, oil companies, automobile companies, and brand name clothes. Even though advertisement is a contributing factor for economic growth, but advertisement can also easily manipulate children to purchase products that can affect their life/health. The author Eric Schlosser wrote an article titled “Kid Kustomers”. The main purpose of this article was to inform the readers about how advertisements are aiming towards children, so they could get their products sold. The article also states how companies base their advertisements on children’s interest and cartoon characters to attract them. In the text it stated that many parents are working, and don't have time to spend with their kids, so they spoil their kids with products. It has become easier for manufactures to produce products of children’s interest, through data’s assembled by Children’s club and the Internet. The author is telling us how companies are profiting from these advertisements by targeting kids. He concluded that many kids spend more time watching TV than going outside to play. These TV ads are influencing kids to purchase products that may not be good for their life/health. Children get influenced to purchase products that can affect their mental and physical health. One of the biggest contributors to the increase in childhood obesity, and also complications such as type 2 diabetes, is the effect of advertisement done by food industry. T... ... middle of paper ... ...alth comes before anything else. You should not get your child use to junk food, because your just spoiling them. Parents should work together and cook at home, get your child to eat healthy, and the healthiest food is always made at home. Try to educate your child about eating healthy and spending reasonably. You should also play more activities with your kids, become their friend. For example, my mom and I are like best friends. I don’t watch a lot of TV because I’m always engaging in an activity with my mom. Always remember to invest in your child’s health and wellbeing. Take control of your children, and don’t let marketers influence your child. Works Cited Schlosser, Eric. "Kid Kustomer." Http://english310a.files.wordpress.com/2010/11/kid_kustomers1.pdf. N.p., n.d. Web. 5 Dec. 2013. .
In the article “Kids Kustomers” by Eric Schlosser, Schlosser talks about the big idea of kids and advertisements. Ads for children have a great influence because they are everything to a child and eye catching. Schlosser has points that focus on how children get what they want when they see an ad or even a toy on the shelf. As he states the pester power or even just using one the seven kinds of naggings He also touches on the subject that when parents are occupied from their busy schedules they have that sense of guilt towards a child, since they have little to no time they shower them with toys or what they want. Instead of having a control with how children are exposed to seeing ads on a tv children are being overly exposed to technology
“Consuming Kids” is a documentary produced by Media Education Foundation in 2008, on how corporations are taking over our childhood. Kids are becoming targets to the marketplace. Major advertisement corporations are using their marketing on children in a harmful way. Some of these harmful ways include medical issues, the influence on body image, and lack of desire to play outside. This matters, because of our future youth. Advertisements are a domino effect on society.
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
Since it is being taken care of by others and is not an unknown factor of the world. However, even in these cases, we cannot allow future notice of children to be turned into hyperactive manipulative consumers in advertising schemes, for the sake of the future. Works Cited Schlosser, Eric. A. & Co. The "Business" - "The Business" Kid Kustomers.
I believe, that all advertisement ads targerting young children in the United States should be banned. Most american companies try to advertise to children under 12 because they are still young and impresionable. In the mind of a child, if his or her friends were to all see an advertisement on televison and buy the product, and everyone bought it except for them, they would feel left out and long for such product.
It is a belief that underage children do not have the intellectual capacity to rationalize their decisions. This is the reason why the Supreme Court believe that a restriction in advertising is essential (qtd. in Andrzejczyk 216). While children watch commercial featuring Ronald McdDonald, they would only see a clown having fun eating a hamburger. It would be difficult for children due to their age to recognize the negative ramification of eating unhealthy diet. The corporation advertisers exploited this vulnerability and use it as an advantage to market to children. They relied on children to nag and whine to their parents, and in a way, pushing them to advertise eating unhealthy hamburgers to their family. In fact, as mention above, children were responsible for 670 million dollars purchased made by a family (215). It is nearly thirteen times higher than the sales from children
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
Companies that produce unhealthy food profit from this advertising and have the money to pay for it. Furthermore, the worst endorsement violations are aimed at the most susceptible, children, who become confused about what is healthy and what is unhealthy as advertisements blur the lines with empty claims of being good for you (Simon 2006). Belton and Belton (2003) state that, “fatty foods and sugary foods should only be seven percent of our diet yet they make up seventy percent of all television ads during children’s peak viewing times”. This only encourages children to ask for these products. But children are not immune to the effects of unhealthy foods.
The children assume that they will become strong, healthy and fit like the models and characters used in the advertisements. For example, “Most advertising promotes unhealthy regular menu items and often takes unfair advantage of young people’s vulnerability to marketing, making it even tougher for parents to raise healthy children.” (Orciari). Food that are marketed and promoted in the advertisement usually contain high sugar, fat and high level sodium. Food industries use young children, cartoon characters, sports and Hollywood celebrities to market their food products.
In other words, the food that is being advertised to the children is usually foods that is unhealthy and that can the children gaining weight and probably becoming obese. These advertisements promoting poor nutritional quality are not good for the children’s health. The advertising of this unhealthy food to the children impacts how children are deciding to eat instead of wanting to eat healthier
The textbook used in class (Huffman, 2002) describes that “advertising has numerous” methods to hook the individual into “buying their products and services.” The advertising. company surrounds a particular candidate such as a child and immediately sinks their teeth into the child’s mind to manipulate the child into desiring their products. Through TV, cartoons and magazine ads, children are hit by one subliminal message after another. They are shown how this product will improve their status by making them the envy of all their friends.
Kravis, Anders. “Stop Advertising to Children.” Online video. Youtube. Youtube, 5 Mar. 2013. Web. 15 Jan. 2014.
audience, the advertising industry is charged with several ethical breeches, which focus on a lack of societal responsibility (Treise 59). Child Advocacy groups and concerned parents, among others, question the ethicality of advertising claims and appeals that are directed towards vulnerable groups in particular, children (Bush 31).
This makes children’s interest trivial and superficial. For instance, most of children refuse to buy any cheap products. They prefer most famous shop such as H&M, Splash, and Matalan and other brands. This help them to think that the fashionable and people who buy from expensive brand are the best people. As well, it causes them also to communicate with these people only. Thus they will be arrogant and judge people from their forms. In addition, not all parents have the ability to buy from the expensive brand and they try to reduce their spending in order to give their kids they needs and wants. Moreover, several ads seen currently include harmful stunts that kids try to do them. Due to, do not aware and understand the dangerous of it. For example, the ads of Red Bull drink that give energy for people. The company of this drink advertised this drink by famous quote which is “Red bull gives you wings”. Also they are representing this quote in ads. The last bad influence that can considered as the most essential one, is that the advertising can effect self- esteem by makes them feel inferior which weakens the personality of the child. Thus , it causes the kids hate their parents. Due to, the parents do not satisfy their children in the brands they want, food or any other