Analysis Of Summer Breeze Lemonade

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Recommended: Product pricing and strategies

Determining brand designation, mission statement, corporate responsibility, price

strategy and selling worldwide will avail in the company’s prosperity. Each category is paramount if the business wants to be around in the future. Every business has a potential of great rewards and peril. By working on a business plan, including all of these five factors will lower the jeopardy of failing. These factors will keep a business for a long time even for a small business like a lemonade stand. Summer Breeze Lemonade is an impeccable name for a lemonade stand. It represents what could be a rejuvenating experience for the mind and body by consuming a cold glass on a hot summer day. Selecting a brand name is consequential because it has to catch
A company can choose between Philanthropy CSR and Strategic CSR depends on the company’s inspiration and motivations. Summer Breeze Lemonade company was inspired by the owner’s daughter by her unconditional love towards animals. This company promises to donate funds to elongate the stay of an animal in need of a home. Summer Breeze Lemonade company will donate a small percentage from daily profits earned to a local human society in the San Fernando Valley. This is an example of Philanthropy CSR. This act involves contributions of money, time and goods to estimable charities without the connection of business
These factors include marketing objectives, government regulations, customer perceptions and market demand. Business owners must understand these different techniques to determine the best value for their products. There are nine most recurrent methods that are used today such as Cost Based Pricing, Value Based Pricing, Optimal Pricing, Penetration Pricing, Loss-leading Pricing, Participative Pricing, Auction Pricing, Free and Premium Pricing and Price Adjustment Tactics. Customers must be thought about considerably in deciding the best pricing method. If the product is easily made, the business would not be able to charge at a high rate. If the business owner is disposed to pay the set price, it should not be a problem for the customer to pay that price. A drink from a lemonade stand should be inexpensive to magnetize cash paying customers. Resulting in obtaining a steady and incrementing demand for the item. Value Based Pricing is the best method for this product because it is built from a consumer’s cognizance of the cost to acquire a specific product or

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