Importance Of Service Blueprint

1877 Words4 Pages

It is increasingly recognized that services sector in all countries in the proportion of gross domestic product have an increasing, along with the development of tertiary industry, the market increasingly competitive, provide better products or customer experience is the key factors for the company stand out, companies can improve their products or services through service innovation, and service blueprint is a practical technology for service innovation. Service Blueprint is flexibility and versatility, the most important on the service blueprint is designed to customer-centric, and design experience and improve services. This essay will talk about whether service blueprint as a practical tool in the enterprise operation management. The first …show more content…

According to Bitner, Ostrom and Morgan (2008), service is intangible and variable, in the service the most important is “process”, and now the fierce market competition, companies have a common recognized that customer experience is important for company service, but the service industry to provide the general lack of innovation, and service innovation can enhance the company 's competitiveness. Innovative services’ development and design of new process development on the early time, everything is blurred, this time based on the flexibility of blueprint, a service blueprint as the frame, then continue filling content, improve service process. By designing customer-centric service blueprint can understand what in practice the ideal service experience is, and can help employees recognize the role, that service innovative can facilitate strategic, storage and transmission of knowledge through service blueprint (Bitner, Ostrom and Morgan, 2008). Link to the above service blueprint, the staff can know their posts, and to mobilize and communicate on internal communication system, take a good express for customer. Customer-experience-centric service industry, service blueprints can be analysed by the service …show more content…

Calabrese and De Francesco (2014) say that the correct pricing strategy can help companies get more profits, demand-based pricing strategy is based on customer preferences and spending intentions, it is more difficult to achieve, but using Blueprint can help companies analyse customer psychology, and the company can successfully use the demand-based pricing. Customer perception of service, depending on the distinct service, service attitude are important for demand-based pricing, when the company 's services can meet customer demand in a high level, it will increases the value of the services, customers will be spend more money on this service at this time (Calabrese and De Francesco, 2014). From the above blueprint, adjust product and service sectors is to increase the value of the products, when provide free adjusted or design to customers, they will feel just the same money to get more services, also in the after-sale service, customers can continue to enjoy the service, the product may not broke, but to retain this service will allow customers are satisfied. It can be seen that customer like the service include more value, the role of Service Blueprint is to found which

Open Document