Lobster Integrated Enterprise Marketing Modern agriculture is a form of agriculture since the industrial revolution, and it is gradually moving towards commercialization and marketization. Agricultural comprehensive enterprise refers to the profit-making enterprise engaged in the production, processing, management and other activities of agricultural products. As is known to all, the process, system and technology have great influence on marketing. Lobster as a delicious and nutritious agricultural product is much loved by many people. Lobster has a broad market for agricultural products. With the continuous development of economy and the improvement of people's living standard, the consumption of lobster products will increase rapidly. Lobster …show more content…
Of course, the advanced lobster marketing technology can also bring more advantages for enterprises, such as network marketing. Network marketing is a new type of marketing method, which is based on the Internet as the basis, using digital information and interactive network media to realize the marketing objectives. Network marketing is the traditional marketing innovation and supplement, the traditional marketing theory is also suitable for network marketing. So the network is a tool, marketing is the purpose of. Lobster enterprises as for the agricultural comprehensive enterprise, the network marketing can be carried out in the following four ways. First, online lobster products wholesale market. Its advantages for positioning professional, complete varieties, detailed classification, reasonable price, flow and logistics. Second, online chain store. Third, characteristic marketing that based on the product or service. It mainly includes two aspects, one is the characteristics of products, such as rare goods; the two refers to the special services, such as group buying. Fourth, the target market based on market segmentation. Network is the main advantage of information transmission, but the network itself does not transfer the physical goods, the kind still to be completed through the logistics and …show more content…
High quality customer service is the best enterprise brand. The service is simple, even to the extent that it is ridiculous. Although it is simple, but to continue to provide customers with a high level, warm and thoughtful service is not easy. Comprehensive lobster enterprises should pay attention to establish a good reputation, good reputation will bring more customers to the enterprise, and this reputation ads do not come out, but between people, between the customer and the customer information delivering (Getnet, 2014). It can make the enterprise profit, the profit is the lowest operating costs of a way. We can establish the service culture of agricultural enterprises from the following two aspects. First, focus on service innovation, and actively create their own brand of service. Second, actively build a distinctive social resonance of the service culture. Focus on agricultural product characteristics and technical characteristics, the safety culture and service culture of organic integration (Yankson, 2016). In the same industry, all the companies are trying to provide the best service to the customers; the customers are surrounded by more and better services. Therefore, the quality of customer service is not all, but also need to make their own business personality, to establish their own service
As you can see from the points above it is vital to give good customer
In the end, new technological innovations caused the disappearance of cheap lobster. Traps and smack boats were two technologies that greatly influenced the depleting lobster population. Lobstering changed from a hunting and gathering activity for local subsistence into a prosperous business enterprise. It became a business because fishermen were now trying to fill the demands of the consumers. The New Englanders were suddenly using lobster as a way to earn an income. New technologies helped them catch more lobsters to sell to more people. One of the new technologies invented was the use of traps to get the lobsters.
Since the early 19th century, the industry adopted more efficient techniques (such as the use of lobster "pots", or traps, and boats that could carry lobsters over longer distances) to capture more lobsters faster. This led to a significant population decline by the late 1800’s, prompting the first lobster regulation (prohibiting the harvesting of egg-bearing females). Lobster populations remained relatively st...
In the article "Consider the lobster" by David Foster Wallace, begins by explaining a festival, is held every late July in the state’s midcoast region, meaning the western side of Penobscot Bay, the Maine Lobster Festival. In the next few paragraphs, he talks about the festival, and what they do on the festival. The author follow this with the characteristics of a lobster, from the history of how it was back then a food for poor people, and now in days is like the steak of s...
This state is known for its many lobsters. In the year 2006 Maine harvested 72.5 million pounds of lobsters. Maine’s lobster makes a major contribution to the state’s economy. When they sold 72.5 million pounds of lobster they got over 300 million dollars in dock value. This fishing industry helps many small coastal villages and communities that give Maine its unique Character (for lobster).
One of the sectors facing the largest impact is the seafood industry. Fish products are prevalent in pet food products as well as human diets. Given such a high demand on the seafood industry,
Located along the coast line, Geraldton also begin to look fisheries sector as one of driving force to the local economy. The main product of this industry is the Rock lobster which reaches $ 165.3 million per year. Most of the lobster production (90%) is exported to China, while the rest is sent to other Asian countries such as Japan, Hong Kong and Taiwan (CCG 2014). With the rising trends every year, fisheries are expected to create many jobs to reduce the number of unemployment in Geraldton. Furthermore, as the renewable resources, fisheries industry is expected to increase the local economy as well as to reduce the dependency on the mining sector that will be projected to run out in the
Annually, every late July, the Maine Lobster Festival is held at Penobscot Bay. With Maine’s main industries being tourism and lobsters, the festival has gained attention from several news outlets, such as CNN, to which claims that it had been one of the best food - themed - festivals in the world. The festival not only focuses on the cuisines served by culinary artists, but also on the lobster - themes - souvenirs available for purchase. Lobster, today, is known for their posh delicacy, due to their rich taste, yet subtle enough to not acquire the fishy tastes like mussels and clams, and for their freshness of when Lobsters are required to be alive whilst placing them in a kettle cooker. However, with the harsh ways of preparing such meal,
Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.
In order to reach our main target market effectively we will utilize various methods. Advertising is the primary component of our approach. In addition to that, we want to supplement with consumer promotions, Interactive marketing, direct marketing, public relations and personal selling tactics. Creating brand awareness and enhancing the brand image is the key goal for advertising. Through consumer promotions we will inspire our customers to continue to buy our products as well as persuade them to visit our website and Red Lobster onsite locations.
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
It's very well known that a companies success is not only dependant on the possession of a good product or service, but the key aspect to a successful business is excellent customer service. As the market grows, now more then ever companies are emerging, they are offering very similar types of products and services. Successful customer service can be a way a business becomes original and unique, it can be the key to attracting and maintaining loyal customers. Good customer service can start-up a business while bad customer service can harm a company. An average customer that experiences an issue will complaint to 9-10 people about the problem. A customer that received support to their problem and a potential solution will tell at least five
This essay will explain what is meant by excellent customer service, outline an excellent customer service structure and give ways in which it can be maintained. It will also state the impotence of customer service to a business or entity.
Customer service is constantly evolving. A few decades ago, businesses considered customer service an unnecessary expense. Now, companies view it as a competitive advantage in the marketplace. Research reveals that “80% of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree”.
With the advent of planning in India, considerable attention has been devoted to reduce individual as well as regional income disparities. The allocation of resources for fisheries sector in each successive five year plan has been increased with a view to augment marine fish production and to improve the socio-economic conditions of fishermen.[5] Fishing has been one of the oldest economic activities of human race. It comes next only to agriculture. Fish and other sea food constitute an enchantingly integral part of a wholesome food provision. Specially, fishes of several varieties serve as tasty and healthy food with rice protein and fat content. The ‘omega’ a chemical element found in fish has immense medicinal value. Experts believe that such properties of fish could be consumed even by persons having heart problems.[6]