An Analysis of Advertising Focusing on the Teenage Market

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An Analysis of Advertising Focusing on the Teenage Market

The TV documentary “Ads with Attitude” is all about how companies try

to advertise their products on TV and how their main aim is to

persuade teenagers to buy their products. For companies adverts are

very important to get to their targeted customers. It cost them

million of pounds to display their adverts but its worthwhile doing it

because they make billions of pounds return. If companies don’t

advertise their products and then it’s likely that they won’t sell

much, which can lean them to scarcity. So that’s why companies

concentrate on so much on adverts to persuade customers to sell their

products. Later on in the programme they say they are selling a whole

image and lifestyle, not just a product.

They use buzzwords to attract teenagers and they also use language

which teenagers themselves use. The purpose of this is to make the

teenager remember a particular word by using short language. When next

time they go to shopping and they will try to find that product which

they have seen before in the advert. They use words such as Hip,

Rebel, Cool, Attitude, Teen, Streetwise, Hype and Credibility. They

use these kinds of words in their advert in order to catch teenager

attention. Companies know teenagers are eager to buy product which

sound cool and make them think that they will become gangster after

purchasing that particular product.

In this documentary we have seen a Nike adverts. One of the scenes was

black and white and there was a traditional looking tennis player

standing behind the net to emphasise something boring and dull. The

scene was contrasted with full colour, action-packed match with

McEnroe and Agassi. The man in the black and white scene is standing

still and talking, whereas McEnroe and Agassi are running around the

tennis court, showing their skills and doing the opposite to what the

man is saying in the black and white scene. This shows that they are

champion but “bad boy” of tennis.

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