Critical Evaluation of a Magazine Advertisement

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Critical Evaluation of a Magazine Advertisement

“Living in an age of advertisement, we are perpetually disillusioned.” ~J.B. Priestley sums up the reality of our media today. We are constantly being influenced and affected by advertisements and how we react to them. Advertisements have a great effect on us and how we operate. Advertisements attempt to control what we should wear, how we should look, what we should eat, what we should do, how we should think, and how we should smell. This magazine advertisement is very convincing of what type of perfume we should wear. “Moschino Couture!” uses an attractive woman, simplistic layout and sample perfume to sell us the product we all yearn for.

The first thing people notice when they see this ad is the bottle of perfume. Purpose accomplished. Naturally, when looking at a person you usually first make eye contact, but in this particular ad, the models’ eyes are covered by her hair which forces our eyes downward toward the bottle. The bottle is positioned directly below the models face where we will look next. Also, important to notice is that the featured object, the perfume, is not placed in the middle. When the point of focus is off-center it causes our eye to move through out the picture thus absorbing the entire advertisement. The subtle changes and adjustments the advertisement designers make has a huge effect on how the potential customer views the product.

Not surprisingly, the model is attractive, skinny and flawless, exactly what we tend to idolize. As a result, the ad is telling us that if we want to be as pretty or as immaculate as this person, we must wear this perfume which relates to using pathos. Also, there are very few colors in this picture...

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...ottle looks three dimensional and real. The ribbon and the button around the bottle seem to look like a present. The words on the bottle are very easy to read and on the left side it is lighter then those lines on the right side. Since we read from the left to the right we follow the lighter part of the bottle toward the words and in addition, the dark sides on the left prevent out eyes from wandering off the page.

This advertisement is appealing to woman interested in buying perfume. Even if the buyer is not interested in perfume this ad makes you think that you need this particular perfume. The ad is very convincing and very well displayed. The company producing this advertisement has successfully caused the viewer or consumer to think twice when they see this ad and want to buy the product. This is what makes for a good magazine advertisement.

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