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Influences of social media on teenagers
Influences of social media on teenagers
Influences of social media on teenagers
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The paradox of "cool hunting" is that it kills what it finds. In America, as well as across the globe, trends are consistently changing and the trend spotters are trying to keep up with the ever changing ideas of today’s teenagers. Every big-city scene-kid or bored teenager in the suburbs stays connected to the moment's hot clubs, restaurants, hobbies and clothing. Trend Spotters travel the world, watch people shop, eat, and mingle, videotape and photograph them, study census data, examine online journals, chat online with tens of thousands of potential customers, and devour every slice of pop culture in order to keep up with the trends.
Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.
In the Frontline documentary, “Merchants of Cool” the top marketing experts discuss the teen demographic and new ways to target this seemingly difficult demographic. They are finding that teenagers contain a small amount of brand loyalty, and will consistently change brands to go with the flow of “cool.” Teens are more suspicious and resenting towards the normal marketing concepts, such as commercials, billboards, and radio advertisements, and are slowly catching onto the concept of buzz marketing.
Buzz marketing is a very deceptive practice performed by many top marketing companies. According to the Business Week article, “Buzz Marketing,” backlash is a common result of buzz marketing, "Our clients have to know that if you are trying to be subversive and you are found out, it can be dangerous," states Scott Leonard, CEO of ADD Marketing Inc., an agency that uses street teams and chat-room "cyber-reps" to spread hot, not-always-flattering gossip about client company recording artists.
Marketing oriented companies are ones that allow the wants and needs of consumers and potential customers to drive the firm's tactical decisions.
A characteristic of the marketing concept is customer orientation. Business activities are mostly engaged to produce a satisfied customer. They are there to Stress on the desires and wishes of a customer this keeps businesses on track with their target market. The best marketing decisions are completed on the foundation of making a massive impact in the market and towards customers. The consumers/people
Juliet B. Schor, a professor of sociology at Boston College, is the author of Selling to Children: The Marketing of Cool and many other books on the topic of American Consumption. Schor is a professor of sociology at Boston College. In this article, Selling to Children: The Marketing of Cool, Schor talks about what cool is and how it has affected the culture of advertising and ideals. From Schor’s writing we can try to understand why she wrote about this topic and how she feels about the methods of advertising used for kids, providing facts for each of her main statements.
Hot Topic has many strengths including nationwide locations, a large quantity of stores that carry exclusive clothing lines such as Lip Service and Eye Candy, and their user-friendly, interactive website (Hot Topic, 2006). Their primary audience consists of 12 to 22 year-olds and they are known well throughout the Goth/Raver/Punk community (Hot Topic, 2006). Catering to this age group helps Hot Topic with their sales immensely. According to Global Information Inc, 15-24 year old teens were the top consumers for 2005 (Consumer Demo, 2005).
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
It is evident that today’s advertisements for teen clothing are neither healthy, nor ethical, to use as a way to attract teen consumers; however, companies are getting away with this behavior, because their effective and inappropriate advertisements are merely innuendos. The modern label placed on teens is said to be the primary contender for the cause of eating disorders, suicide, bullying, and depression. Fortunately, groups of teens are getting together to put an end to these unethical advertisements and the messages the ads give off to teens; because of their efforts, the amount of effect that advertisements have on teens now, may dramatically plummet sometime in the near future. In my opinion, it is crucial that us teens make a profound alteration to the way teen merchandise is advertised, which in turn will end the knavish behavior of ...
It contains dissatisfaction that leads to over-consumption. Children are particularly vulnerable to this sort of manipulation, and the American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statistics on consumers in the food industry. The relationship that encourages young children to adapt towards food marketing schemes, makes them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising affects young children that are attracted to certain objects or products on the market. During this past decade, advertising companies have gone out of their way just to get the new scoop or trend children are into, gathering information and distributing it to other companies.
An Analysis of Advertising Focusing on the Teenage Market The TV documentary “Ads with Attitude” is all about how companies try to advertise their products on TV and how their main aim is to persuade teenagers to buy their products. For companies adverts are very important to get to their targeted customers. It cost them million of pounds to display their adverts but its worthwhile doing it because they make billions of pounds return. If companies don’t advertise their products and then it’s likely that they won’t sell much, which can lean them to scarcity. So that’s why companies concentrate on so much on adverts to persuade customers to sell their products.
Teenagers, young people who are searching for their identity and individuality, change the market every day; for the image they hold of themselves is identified then broadcast
A documentary titled, “The Merchants of Cool” focuses on the marketing machine and the media's reliance on the machine in diffusing information to teens. One of the scenes from this documentary that stood out to me was during an Insane Clown Posse concert. As the Juggalos (fans) of Insane Clown Posse lined up outside in downtown Detroit to see the band perform, they express their reasoning behind their support of the band. In this paper, I will mainly use Neil Smelser's Value Added Theory, focusing on the Juggalos and explaining how their behavior exemplifies the collective behavior view. However, I will also attempt to present a case by applying Georg Simmel explanation about fashion in behalf of the Collective Action view to compare the difference
in this segment are often brand conscious and enjoy the latest fads and trends. They...
Advertisements are found everywhere in today’s world. They have a big impact on what the consumer buys. Commercials are often aimed towards children and teens because they will ask their parents to buy the product. Another reason teens are targeted by advertisers is because they have money to spend and are willing to buy unnecessary products, especially if it is the latest and greatest. Teens feel that they need the newest electronics, clothing, and other luxury items.
Teens and tweens are important to advertisers because they can be easily tricked, they influence what their parents buy and kids will watch advertisements to earn incentives for their games.
Our project research was about how big advertiser target teens and why. The first step that we use we just went to the South Texas College library and research some articles that we need and that will answer our question of why do big companies advertiser why and how they target teens. We choose from five different articles but at the same time it answer why and how they target teen. Which also answered how teens help the big advertising companies. Then it explains all the steps . First they take a group of people who are the coolest of their time and study their every move. The coolest people will most likely will control what the rest most of the population will wear, hear, drink, and eat .
The word “cool” to many of us means several different meanings to everyone in the world. To many of us it means what is currently up to date in pop culture. This means it can vary from music to videogames to the newest phone on the market. It also can mean standing out and being a trendsetter where something
The youths carve their identity using role models such as parents or anybody worthy of emulation. After national advertising for one year dubbed the...