Aashika Sadh: Revolutionizing India's Fashion In India

Revolutionizing India’s fashion statement - #ASHTAG
India is home to a one of the highest number of startups in the world. Despite being home to many budding entrepreneurs, there are very few women entrepreneurs. The startup ecosystem is dominated by men. Though the number of women is significantly lesser, there are a few women who are successful and are a great inspiration to other budding entrepreneurs.
One such pioneer in entrepreneurship is Aashika Sadh who is the founder of her brand ASHTAG. Aashika started her career as a lawyer who specialised in the field of women’s rights namely domestic violence. She had always been involved in the family business of export of garments and textiles and had an interest in it. She cultivated that

It started off with women’s fashion but now has extended to men’s fashion as well. The URL of the website is www.ashtag.in. The social media URLs are Facebook – ashtag.in
Instagram, Twitter, Pinterest – ashtagindia. Aashika’s inspiration and the objective behind establishing this company is the desire to offer high street fashion which is made in India to at an affordable price and in the most convenient way possible. She also wants Mumbai to grow as a fashion city and make its mark in the world.
Since the market has many such players like her she adopts USP which includes her company being both manufacturers as well as retailers. They are involved in each and every process from the beginning till the end. They look into everything right from sourcing the fabric till the customer receives the final package at their doorstep. They also believe strongly in the ‘Make in India’ policy and cater to every minute requirement of the customers.
The unique feature about ASHTAG is that they customise clothes as well, so they can create to make just a single outfit for the customer exactly how they want

The strategy she adopted was different from other mainstream entrepreneurs. She decided not to follow the herd and invest in gathering new customers every day. Instead, she decided to please her existing customers to the fullest so that they have the best shopping experience ever.
Her future goals are to strive to take ASHTAG forward as a quality fashion brand and make its mark upon the world. She hopes that Indians need not wait till their next European holiday to buy a perfect dress. She also hopes that they straight away go online and click on their favourite dress to get it shipped to their homes at ease. Her objective is to grow and flourish in the E-commerce sector.
To find her customer satisfied, happy and confident after wearing an #ASHTAG outfit gives her immense satisfaction. Also, she likes the charm of having her own business. She claims that that feel is something one will never find while working under another. Independently running it, being able to take quick decisions and allowing radical ideas is how she likes to