Opportunities In The Fashion Industry Essay

Opportunities

Women’s apparel consists of many of opportunities for women retails. Social media, ethical opportunities for retailers and how the high end designers that are collaborating with different companies to make it affordable for consumer.

Woman’s apparel is often advertised on television and magazines, yet the Internet is becoming a bigger part of many campaigns. Marketers customizing their advertisement based in lifestyle that they are trying to emulate. For example, a commercial could suggest that a particular designer's clothing is makes its customers more appealing to men like Victoria Secret featuring a woman in their underwear and bra. Presenting clothes as transformative is another common advertising strategy for women’s apparel.

In the early 21st century the internet became key factor to the retail outlet, producing new challenges. For example, the inability for women to try on clothes prior to purchase, comforts of in-store clothing returns and exchanges and opening up new opportunities for merchandisers, the ability to let the customers with shop online 24 hours per day. In an era of increasingly diverse shopping options for retail customers and of forceful price struggle. among retailers, merchandising has emerged as one of the bases of the modern fashion industry.
In the United States, the women’s apparel industry pushes $175 billion annually. Most of these consumers now are appealing on social networks, and therefore, many apparel brand that created a occurrence across Facebook, Twitter, and etc... When connecting and fetching with consumers on social media, the retailers exact targeting of the audience is key. Social media matters for swaying apparel purchases, and pictures speak louder than words. If you are trying to target the women’s apparel brand, you must know who your guidance is and engage in the conversation because your most valuable consumers turn to visual fashion blogs and message boards for inspiration. Advertisements show women experiencing lifestyle changes by the clothes they wear. However, it is not only about attention, but the connections across the range of the global digital world can be converted into sales. And this is where the mobile world has both its biggest challenge and opportunity. Women have clear attention cycles, with behavior becoming more constant across the board when consumers search based on their sense of style and creativity, from sharing patterns to how they interact with products and services in their own private homes. As women they’re always on and always searching for the latest trend, they just don't want to be let down once after they've been enchanted. It’s all the same to everyone. All we have to do in this fast-changing development is to remember who our target consumer is and where they are and manage to convey constant excitement and drive ongoing engagement, and from brands to retailers, media to publishers. The opportunities are boundless for the designers.
There have been several collaborative collections in retail stores between retailers and high-end designers.

Designer collaborations have become the popular tend for retailers and consumers. The designers are able to use the partner’s procedures of business to its benefits such as their merchants, funds and advertising plans. They are able to influence a different demographic and broader customer based through the store’s marketing operations. This is the impeccable opportunity for the designer to form a devoted fan base who cannot afford the real thing to become aware and fall in love with the brand. Customers are conveyed into believe that they need to buy pieces from designer collaboration now because of the popularity for limited time. For instance, H&M is able to draw labels like Balmain because of its winning record of accomplishment. The profits go both ways. Nonetheless, a collaboration with H&M can offer a quick cash for a steadily growing luxury label like Balmain, with yearly sales of just over $34 million. Balmain x H&M pieces are not Balmain pieces, which can often sell for thousands of dollars. However, for a luxury brand like Balmain, the secret to built-up needs occurs in the pressure between being observable and highly limited at the same time. The designer’s objective was to give the H&M customer spending $300 the same feeling and familiarity of a Balmain customer spending

$18,000.
Conclusion
Fashion marketing for the women’ clothing is the process of working the flow of merchandise from the primary selection of designs to be created to the presentation of products to retail customers, with the objective of exploiting a company’s sales and success. Popular fashion marketing depends on understanding consumer needs and responding with appropriate products. Vendors use sales tracking data, attention to media coverage, focus groups, and other means of ascertaining consumer preferences to provide feedback to designers and manufacturers about the type and quantity of goods to be produced. Marketers are therefore responsible for identifying and defining a fashion producer’s target customers and for responding to the favorites of those customers
No matter what lifestyle a clothing company is trying to represent with its marketing materials, the marketing campaign needs to be informed by reliable data about what the company's target demographic wants. Selling a lifestyle through Women’s apparel advertising requires an understanding of who the customer is; what she wants, if she feels comfortable or if she can see herself wearing it. Most of the product for women is vibrant to good marketing. Talking to people from that target the buyers, gathering facts about their behavior and using that information to make more operative advertising can help marketers connect with their customers on a deeper level than simply raising attentiveness about a product. In this day in age women apparels has been a huge challenge for designers. In order for them to know what women wants, they would need to how to sell their products and what can they do to improve it. For women, they are demanding shoppers and that why the majority of them take forever to shop. A lot of changes are happening though out the years with fashion and its changing for the better.